Senior Product Manager

Key Responsibilities

• Lead development and execution of HCP-focused marketing tactics aligned to brand strategy and launch objectives
• Partner cross-functionally (sales, training, market access, analytics, and agencies) to deliver integrated promotional campaigns
• Own tactical development end-to-end, including concepting, execution, approval, and deployment
• Support annual brand planning, including strategy, positioning, messaging, and tactical roadmap development
• Manage agency partners, timelines, and budgets to ensure successful delivery of initiatives
• Develop and track KPIs to evaluate marketing effectiveness and optimize performance
• Generate actionable insights through market research, advisory boards, and field engagement
• Contribute to promotional review processes and ensure alignment with regulatory and compliance standards
• Build foundational launch assets (e.g., core visual aids, speaker decks) and support field readiness
• Maintain strong understanding of disease state, competitive landscape, and payer dynamics

Qualifications

• Experience:
  • 6–8+ years of experience in pharmaceutical/biotech/medical device marketing (depending on education level)
  • Prior exposure to product launches and HCP marketing strongly preferred
• Therapeutic Expertise:
  • Experience in rare disease, specialty, or respiratory markets is highly desirable
• Capabilities:
  • Proven ability to manage cross-functional initiatives in a fast-paced environment
  • Strong project management, communication, and stakeholder engagement skills
  • Ability to translate insights into effective commercial strategy and execution
• Preferred Background:
  • Advanced degree (MBA, MS, or PharmD)
  • Experience with peer-to-peer promotion or field-based marketing execution
  • Demonstrated success supporting pre-launch or launch-stage brands