Jobs · Marketing · California

Senior Product Line Manager

Coherent Corp. · Santa Clara, CA · 2 wk ago
On-siteMarketingFull-time

Primary Duties & Responsibilities

  • Work closely with customers, sales, R&D teams, and other organizations within Coherent to identify and develop new business opportunities, product definitions, and diversified revenue growth plans.
  • Manage the product portfolio, develop roadmaps, manage product life cycles, track revenue, and create forecasts.
  • Develop an in-depth understanding of target markets, identify key customers, and establish customer relationships.
  • Provide market intelligence expertise, understand customer technical and commercial requirements, identify how to differentiate vs competition, and win the business.
  • Develop product roadmaps and revenue growth plans.
  • Work closely with sales and other business development teams to manage the opportunity pipeline, explore new opportunities, new markets, and applications.
  • Closely engage with R&D teams to develop detailed, differentiating product definitions with clearly articulated value propositions.
  • Develop detailed business cases with market estimates, competitive analysis, product positioning, demand forecasts, and ROI analysis.
  • Develop training collateral for sales and FAE’s, articles, and white papers.
  • Screens potential business opportunities by analyzing market strategies, deal requirements, potential, and financials.
  • Manage the portfolio. Product lifecycle management, revenue analysis, tracking, and forecasting.

Education & Experience

  • 10 years of Product Marketing or Business Development experience in a global setting.
  • In-depth understanding of the optical communications market (optical components, optical networking) and semiconductors servicing these markets.
  • Minimum B.Sc. degree in electrical engineering. MBA degree a plus.
  • Demonstrated ability to drive product line strategy.
  • Strong leadership and interpersonal skills.

Skills

  • Knowledge and understanding of financial instruments: P&L, balance sheet, income statement.
  • In depth understanding of the value proposition in existing and new market segments.
  • Development of product roadmaps.
  • Proven track record of continuous improvement.
  • Ability to easily and successfully work with employees and customers in a multi-cultural, global team environment.
  • Ability to handle multiple priorities and complex issues involving external and internal priorities.
  • Experience with problem analysis and resolution at the strategic and functional levels.
  • Excellent interpersonal, communication, and presentation skills.

Culture Commitment

  • Integrity – Create an Environment of Trust.
  • Collaboration – Innovate Through the Sharing of Ideas.
  • Accountability – Own the Process and the Outcome.
  • Respect – Recognize the Value in Everyone.
  • Enthusiasm – Find a Sense of Purpose in Work.

About Us

Coherent is a global leader in lasers, engineered materials and networking components. We are a vertically integrated manufacturing company that develops innovative products for diversified applications in the industrial, optical communications, military, life sciences, semiconductor equipment, and consumer markets. Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!

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