Senior Product Designer, New Channels

About the role

The Senior Product Designer on the Patient team at Headway will own the patient experience across three partnership channels: Health Systems, EAP, and Payer Partnerships. This includes designing the referral-to-booking experience for patients arriving through health system partners, redesigning onboarding flows for employer EAP programs, and creating co-branded patient journeys and landing pages for payer partnerships.

Responsibilities

• Design and scale the referral-to-booking experience for patients arriving through health system partners.
• Design experiences for patients accessing care through employer EAP benefits.
• Create co-branded patient journeys and landing pages, improve provider directory discoverability, and optimize conversion for patients arriving through payer channels.
• Experimentation: Run sustained, multi-sprint experiments to close the conversion gap between partnership-sourced and organic patients.

Requirements

• You've designed consumer experiences within B2B2C or platform constraints.
• You know how to make a third-party handoff feel native and trustworthy.
• You bring product strategy instinct, not just design craft.
• You proactively shape what to build based on customer insights, not just execute what PM hands you.
• You're fluent in experimentation. You've run multi-sprint experiment arcs with real conversion and retention metrics, and you treat negative results as learning.
• You thrive in ambiguity. "Figure out what to build" energizes you more than "make this look better."
• You communicate design decisions to non-design stakeholders (BD, Ops, partner teams) with ease, and you've used prototypes as persuasion tools.
• You're excited to work in an AI-native design environment. Our team prototypes in MagicPatterns, Cursor, and Claude Code, with working demos as the primary artifact.

Qualifications

• Bachelor's degree in Industrial Design, Interaction Design, Human-Computer Interaction, or related field.
• Minimum 5 years of relevant experience in product design, preferably in a B2B2C or platform context.
• Experience with user research methods, including usability testing, surveys, and interviews.
• Strong understanding of UX/UI design principles and best practices.
• Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, and prototyping tools like Claude Code/Cursor/MagicPatterns.
• Experience with Agile methodologies and iterative design processes.
• Ability to work independently and collaboratively with cross-functional teams.
• Passion for improving mental healthcare access and innovation in the industry.

Skills

• Expertise in user-centered design and experience mapping.
• Strong problem-solving skills and ability to translate complex problems into clear, actionable design solutions.
• Experience with AI tools and platforms, particularly those used in design and prototyping.
• Excellent written and verbal communication skills, with the ability to articulate design decisions and concepts to non-design stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines.

Benefits

We offer a comprehensive and competitive total rewards package, including:

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

We are committed to ensuring a diverse and inclusive workplace, and we welcome applications from candidates of all backgrounds. Headway participates in E-Verify. For more information, visit our careers page at https://headway.co/careers.