Senior Product Designer (AI Builder)

About the role

Babylist is a leading registry, e-commerce, and content platform for growing families. They are looking for a Senior Product Designer to own the experience that helps millions of expecting parents create, manage, and share their registries.

Responsibilities

• Design and ship end-to-end registry experiences that improve how users create, manage, and share their registries across web and mobile
• Identify and resolve friction in key registry flows, making complex actions feel simple for both registrants and gift-givers
• Define new product directions by translating ambiguous problem spaces into clear interaction models and user experiences
• Partner with Product and Engineering to bring ideas from concept through launch, ensuring high-quality execution in the final build
• Raise the quality bar of shipped experiences through detailed interaction design, visual polish, and thoughtful edge case handling
• Contribute new components and patterns to the design system that support consistency while enabling teams to move faster
• Use modern design and prototyping tools to explore multiple directions efficiently and bring ideas to life at a high level of fidelity

Requirements

• 5+ years of product design experience working on consumer-facing products with complex, multi-step user flows (e.g., marketplaces, e-commerce, or lifecycle products)
• Expert-level proficiency in Figma, including building high-fidelity mockups, interactive prototypes, and scalable component systems
• Proven experience designing end-to-end user journeys, especially for flows with multiple actors or states (e.g., creators vs. contributors, buyers vs. recipients)
• Comfort operating in ambiguity, able to take loosely defined problems and turn them into clear, testable design directions
• Experience collaborating deeply with Product and Engineering, including participating in tradeoff discussions, design reviews, and implementation QA
• Hands-on experience using lightweight research methods (e.g., usability testing, prototype validation, rapid feedback loops) to inform design decisions
• Working knowledge of design systems, including contributing reusable components and maintaining consistency across surfaces

Qualifications

• Genuinely excited about what AI can do—especially in design workflows like rapid prototyping, exploration, and iteration—and you actively use AI tools to improve your speed and craft

Skills

• Native mobile (iOS/Android) and responsive web design

Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Pay

The starting salary range for this role is: USD $178,335 to $213,725, CAD $137,280 to $171,600. Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Schedule

This role is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation.