Senior Product Designer 2

About the role

The Senior Product Designer 2 will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer’s Dog. Your mission is to create seamless, personalized, and high-converting experiences across our digital touchpoints—helping more dog lovers understand the value of the brand, gain confidence that they’re making the right decision for their dog, and take the first step toward lifelong, healthier care for their pets.

Responsibilities

• Apply end-to-end thinking to design connected experiences that guide customers through key moments in their relationship with TFD, ensuring every touchpoint feels intentional and cohesive.
• Lead systems design by building reusable tools, patterns, and components that help teams deliver consistent, high-quality experiences across products and platforms.
• Continuously incorporate research insights and usability testing into your design process, embracing a first-principles mindset and leveraging data (quant and qual) to inform decision-making.
• Craft adaptive experiences across multiple touchpoints and maintain a consistent brand aesthetic within your designs.
• Design systems that consider edge cases, transitions, and complex workflows while maintaining a cohesive and consistent user experience.
• Contribute to our design system and think critically about how we work — always looking for ways to optimize, automate, and drive efficiencies.
• Foster trust and alignment across product, engineering, brand, retention, and customer support teams to ensure seamless implementation of solutions.
• Be a thought partner for other designers by proactively sharing knowledge, elevating design thinking across the organization, and setting exemplary standards while seeking and welcoming feedback.
• Critically evaluate how we work, refine design processes to improve efficiency, and foster a culture of continuous learning through prototyping and visualizing solutions.
• Prioritize work to have the biggest impact on dogs, customers, and the business — from identifying issues post-launch to participating in reviews of upcoming projects.

Requirements

• 7+ years of experience in product design, preferably in a fast-paced startup environment.
• Expertise in tools like Figma and proficiency in user-centered design processes, including research, prototyping, and testing, with a strong grasp of end-to-end thinking and systems design.
• Ability to thrive in fast-paced, ambiguous environments and be a naturally curious, proactive self-starter who is constantly on the lookout for new opportunities and solutions.
• Skilled communicator with the ability to absorb and distill complexity and drive decision-making.
• Excellent problem-solving skills, strong attention to detail, and the ability to prioritize tasks effectively.
• Strong cross-functional relationships, facilitation of productive discussions, and driving alignment.
• Demonstrated track record of turning insights — from both quantitative and qualitative data — into impactful product features and experiences.
• A customer-first mindset, deep understanding of customer psychology and behavior, and experience collaborating closely with product, engineering, brand, and customer experience teams.
• Loves dogs.

Qualifications

• Market-competitive compensation and equity packages.
• Comprehensive Healthcare, Dental, and Vision.
• Company supported mental health benefits.
• 12 week paid parental leave.
• Competitive 401k plan with company match.
• Flexible PTO.
• Discounted fresh food for your pup.
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug.

Benefits

• Dog-friendly office in SoHo.
• Market-competitive compensation and equity packages.
• Comprehensive Healthcare, Dental, and Vision.
• Company supported mental health benefits.
• 12 week paid parental leave.
• Competitive 401k plan with company match.
• Flexible PTO.
• Discounted fresh food for your pup.
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug.

Pay

The anticipated hiring base compensation range is $170,000 - $190,000 USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer.

Schedule

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. We ask all team members to be in office 4 - 5 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.