Senior Product Analyst, Fraud

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

About The Role

As a Senior Fraud Product Analyst, you'll own high-impact analytics work that directly shapes how we detect, understand, and combat fraud across our platform, while also stepping into a leadership role managing a growing team of fraud analysts. This is a rare opportunity to combine deep technical craft with people management, and to build something that matters — at a company where fraud-fighting is core to the mission, not an afterthought.

What you'll do at Persona

• Lead end-to-end fraud analytics investigations, audits, and data tests from scoping to execution to delivering insights that drive product and customer decisions
• Build and maintain fraud health metrics to track the efficacy of Persona's fraud-fighting capabilities over time
• Translate quantitative and qualitative fraud findings into clear, actionable recommendations for Engineering, Product, and Customer-facing teams
• Research emerging fraud trends and techniques to develop deep, current expertise in the identity verification space
• Manage, mentor, and develop a team of 6–9 fraud analysts, setting them up for growth while maintaining high standards for analytical rigor
• Partner with Product to feed fraud insights back into the roadmap, helping prioritize the right improvements to our detection and prevention capabilities
• Serve as the main escalation point for fraud-related questions from internal teams and, where relevant, customers

What you'll bring to Persona

• 7+ years of experience in fraud, risk, or product analytics, with a strong technical foundation (SQL fluency is a must; comfort with data at scale is key)
• People management experience, or a clear and demonstrated trajectory toward it — you’re someone who gets energized by developing others, not just doing the work yourself
• The ability to go deep on IC analytical work while simultaneously building toward a management role — you’re comfortable doing both and see them as complementary, not competing
• Strong communication skills — you can distill complex fraud findings into clear narratives for technical and non-technical audiences alike
• A sharp eye for patterns and anomalies, and the critical thinking to know when something is worth digging into
• An innate interest in the Persona side of things — you like to understand how our product works and what problems we solve for our customers

Benefits And Perks

• For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.
• For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more.