Senior Product Analyst

Responsibilities

• Own SEO, GEO, and AEO strategy for OReillyAuto.com
• Balance hands-on analysis and research with strategic roadmap ownership
• Coordinate closely with business stakeholders to create and manage quarterly roadmaps aligned to strategic goals
• Closely partner with product managers, designers, and Agile engineering teams to deliver roadmap initiatives
• Define problem statements, success metrics, and acceptance criteria for organic search work
• Stay current on SEO best practices, algorithm changes, and AI-driven search trends; proactively test and share learnings
• Measure performance using analytics and search tooling; evaluate impact post-launch and iterate

Skills & Capabilities

• Strong understanding of modern SEO best practices, including technical SEO, on-page optimization, structured data, internal linking, and content discoverability
• Experience with performance and quality considerations such as page speed, Core Web Vitals, crawlability, indexing, and HTML structure
• Familiarity with metadata, URLs, page architecture, and schema concepts
• Experience working with analytics and search tools (e.g., GA4, Search Console, SEO platforms)
• Ability to operate independently, prioritize effectively, and drive work forward in an Agile environment
• Strong communication skills, with the ability to clearly explain why an initiative matters and how success is measured

Requirements

• Bachelor’s degree or equivalent practical experience
• 3-6 years of experience in SEO, organic growth, digital analytics, or product analytics
• Experience supporting large-scale, consumer-facing websites or ecommerce platforms preferred
• Demonstrated experience owning initiatives end-to-end, from insight through delivery and measurement

Qualifications

• Education: Bachelor’s degree or equivalent practical experience

Benefits

• Total Compensation Package: Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions
• Starting Day One: Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

Pay

Competitive Wages & Paid Time Off

Schedule

Full-time