Senior Producer, Video and Creative Production

About the role

The Senior Producer, Video and Creative Production oversees all stages of video content production—pre-production, production, and post-production—across multiple platforms. This leadership role is responsible for shaping storylines and driving scripting, while collaborating with a wide variety cross-functional teams to coordinate all production needs end-to-end.

Responsibilities

• Prioritize and produce purposeful and emotional video content that reaches beyond day-to-day basketball games and brings consumers from all over the world into the Lakers brand
• Create, develop and refine compelling storylines and creative direction for a wide range of short form and longer form video content to use across a mix of platforms and channels, ensuring alignment with brand objectives and target audience
• Bringing a strong storytelling sensibility and creative editorial perspective to all stages of content development, ensuring work resonates with both core fans and broader global audiences
• Lead the creation and development of video content, leaning into brand DNA and consumer relevancy
• Conceive and consider a variety of ways in for video storytelling, maximizing turnkey solutions and delivering diverse formulations to reach a range of consumers
• Bring a video storytelling perspective to creative concepting, collaborating on the most effective formats to reach consumers based on opportunity and strategic objectives
• Ensure all video content meets the highest standards of quality, consistency, and brand alignment across multiple platforms and formats
• Organize and present creative concepts, storylines and campaign narratives through clear, executive-ready presentations that drive alignment and buy-in
• Lead the entire video production process, from pre-production (concept development, scripting, music considerations) through production (shooting coordination, clearances) to post-production (editing, visual effects, approvals and final delivery)
• Serve as the primary creative lead across productions, ensuring story, tone and pacing remain consistent throughout development and execution
• Receive and implement direction from brand strategy briefs and integrated marketing plans to ensure content aligns to business objectives
• Work with writers to craft scripts, voiceovers, talent questions and host content as needed, tailoring tone and style to suit different formats and platforms (e.g., YouTube, social media, broadcast)
• Drive creative decision-making throughout production while effectively balancing timelines, stakeholder needs and evolving business priorities
• Partner with integrated marketing, basketball operations, communications and other departments to assess and fulfill talent requests for production, as needed
• Edit video to support delivery Tailor content for different platforms, optimizing for engagement, audience growth, and platform-specific requirements (e.g., social media, YouTube, streaming)
• Accept and implement campaign performance learnings and consumer insights for future production
• Creative Leadership and Team Management
• Drive expectations for the highest quality work, delivered against organization goals
• Advocate for the most productive and effective use of video formats, recognizing the full creative arsenal and a comprehensive marketing mix
• Lead, mentor and inspire a multidisciplinary production team, aligning producers, editors and creative partners around a unified creative vision
• Support team development, providing consistent and effective creative reviews and assessments to continually improve quality and increase efficiency
• Foster a culture of strong storytelling, creative ambition, collaboration and accountability across the team

Qualifications

• Minimum 8-10 years in video production
• Minimum 5 years management experience overseeing video production teams, including junior producers, editors, and other creative staff
• Proven experience creating storylines and producing engaging content for high-profile, premium brands
• Strong background in producing content for culture brands, entertainment, sports, or media
• Technology Capabilities: Proficient in industry-standard video editing tools, such as Adobe Premiere Pro, Final Cut Pro, etc.
• Understanding of camera operations, including DSLR, mirrorless, and cinema cameras, as well as experience with video lighting, sound equipment, and field production gear (a bonus if you have direct experience with sports broadcasting equipment).
• Project Management Software (Jira, Trello, Wrike, etc.)
• Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)

Skills

• Ability to be guided by and adhere to a strategic brief and translate business objectives and marketing direction into creative narratives, while rolling with the read and react nature of a team business
• Creative and ambitious producer with ability to look beyond traditional methods and embrace restrictions
• Familiarity with sports media production and the ability to craft stories that resonate with both passionate fanbases and broader audiences
• Storyteller with strong experience in scripting, writing, and editing host content for on-air talent or voiceovers, with the ability to adapt tone and style for different platforms
• Proven track record of working effectively across departments (e.g., design, marketing, post-production, talent) to coordinate and execute production plans
• Proficient in video editing software (e.g., Adobe Premiere, Final Cut Pro) with an eye for pacing, visual storytelling, and sound design
• Ability to work in a fast-paced environment and make instant, quality decisions
• Strong presentation and communication skills, with the ability to confidently pitch and present creative ideas to marketing leadership and executive stakeholders
• Bridges the gap between creative and business objectives, bringing innovative ideas to the table, with a focus on brand value, seamless execution, attainability and highest yield
• Detail-oriented and a logical approach to problem solving
• Ability to lead and mentor producers, editors, and other production staff, fostering collaboration and a high-quality production environment
• A passion for basketball

Benefits

N/A

Pay

$105,000 - $125,000 annually

Schedule

This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidays