Senior Producer
About the Company
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
About the Role
VaynerMedia is a global integrated creative, media, and production-focused agency, headquartered in New York City. The agency is known for putting social at the center of brand strategy and content creation, blending traditional Madison Avenue thinking with modern, digital-first storytelling to drive relevance and business results for clients across industries. Our agency's philosophy emphasizes understanding audiences deeply and creating platform-native content that turns attention into action, backed by its integrated model and strong partnerships with major media platforms.
This position is full-time and requires a hybrid work schedule (in-office and on-location). VaynerMedia NY headquarters is located in Hudson Yards, NYC.
Who You Are
You are a creative producer with multidisciplinary production execution skills, whose craft spans agency production, line production, post-production, and event-based activations, with a production company mindset. You are equal parts creative mind and operational leader. As a hands-on producer, you immerse yourself in the work, shepherding complex campaigns across multiple channels for content that leverages real-time culture and relevance opportunities. You are adaptable to evolving ideas and new ways of thinking, balancing the big picture with meticulous attention to detail.
You're comfortable navigating agency and client dynamics, but your true strength lies in turning creative ambition into executable, efficient production plans. This role requires hands-on video content capability with experiential experience.
Responsibilities
- Bring a production lens to early ideation to unlock bold, scalable ideas and navigate trade-offs between speed, cost, craft, partners, formats, and output.
- Work directly with internal agency leads across disciplines to assess project feasibility and curate the right resources, both internally and externally.
- Review creative concepts, scripts, and activation ideas with a critical production lens, identifying risks, efficiencies, and executional opportunities.
- Own end-to-end production for 360 campaigns by building budgets with talent (union and non-union), locations, schedule, and post considerations in mind, with budgets ranging from $250–$750k+.
- Lead hands-on production bidding and step in as a line producer when required.
- Crew up projects by sourcing and managing required production personnel such as directors, DPs, photographers, production and/or experiential partners, post-production professionals, etc.
- Communicate highly effectively across all departments, understanding what each team needs to be successful.
- Execute flawless production plans across film, social, digital, print, experiential/events, post-production, podcasts, DOOH/OOH, PR, custom fabrication of influencer kits, and more.
- Act as a client-facing production lead, managing multiple stakeholders at the most senior levels and navigating agency dynamics with confidence and discretion.
- Confirm trafficking, versioning, and metadata across internal pipelines and agency deliverables.
- Work closely with Business Affairs to review concepts, talent agreements, usage terms, and other vendor and legal contracts.
- Navigate both Union and Non-Union talent considerations.
- Help evolve how production operates within a changing advertising landscape.
- Mentor junior producers and production staff as needed.
Requirements
- 8–10+ years of experience in advertising production, with a strong background in bidding, budgeting, and managing complex productions.
- Expected to travel as needed for productions, which may include evenings and weekends.
- Collaborative communicator with the ability to manage pressure and extremely tight deadlines.
- Relationship builder, operating with respect, kindness, and professionalism.
- Proactive, highly organized, detail-oriented, and a solutions-driven decision-maker.
- Proven experience and relationships in experiential, event-based activation, live-streaming, OOH/DOOH.
- Experience with line production on live-action shoots.
- Experience with post workflow and software (Adobe Creative Cloud).
- Deep technical knowledge across production through post, understanding the on-the-ground execution requirements.
- Experience with emerging AI tools and integration into standard production is a plus.
Benefits
- Employer-sponsored 401k with match
- Medical, dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Pay
Base Salary $130,000—$155,000 USD