Senior/Principal Upstream Product Marketing Manager

About UsWe are a global team of like-minded Med-Tech professionals focused on patient centric solutions in a collaborative environment leading to excellent outcomes. We have developed an advanced and unique heart failure therapy technology in the BrioVAD® Left Ventricular Assist System (LVAS). We are introducing the BrioVAD LVAS to Heart Failure clinicians for use with the large number of indicated and untreated patients who could benefit from chronic mechanical circulatory support. The initiation of our INNOVATE™ Trial in the US is only the beginning. We are building a team to develop advanced technology intended to further improve patient outcomes, increase therapy acceptance, and enabling chronic MCS therapy to be accessible to more patients across the globe. The RoleReporting to the Vice President, Clinical and Market Development, the Senior/Principal Upstream Product Marketing Manager will own upstream product strategy for the BrioVAD® platform and future pipeline initiatives. This individual will define what we build and why by translating clinical, market, and customer insights into product requirements, business cases, and development priorities. Operating at the intersection of clinical, R&D, regulatory, and commercial strategy, this role will shape pipeline direction, influence product design decisions, and ensure our products are clinically meaningful, differentiated, and commercially viable. This is a highly cross-functional role that requires strong strategic thinking, customer insight generation, and the ability to influence without direct authority in a fast-paced, pre-commercial environment. What You’ll DoMarket & Clinical Insight GenerationLead structured Voice of Customer (VOC) efforts across heart failure cardiologists, cardiac surgeons, VAD coordinators, and other key stakeholders to inform product strategy and development prioritiesIdentify unmet needs, workflow gaps, treatment barriers, and adoption challenges across the heart failure care continuumTranslate clinical and market insights into clear problem statements, product requirements, and development prioritiesDevelop and maintain a deep understanding of the competitive landscape, clinical practices, reimbursement dynamics, and evolving treatment guidelinesLead primary market research efforts including focus groups, advisory boards, surveys, customer interviews, and KOL engagements to validate product concepts and identify unmet needsProduct Strategy & DefinitionDefine product requirements, target product profiles, and value propositions based on customer, clinical, and market insightsDevelop and maintain product roadmaps that prioritize features, capabilities, and development timing based on market needs, customer feedback, and business objectivesAct as the marketing lead on cross-functional product development teams, representing the voice of the customer in product decisionsEnsure alignment across clinical value, technical feasibility, regulatory requirements, and commercial opportunity to support product development decisionsDefine and execute non-product strategies, including clinical evidence generation, digital health initiatives, service models, and patient support programs, to strengthen the broader product ecosystem and support adoptionBusiness Case & Strategic Decision SupportDevelop robust business cases that quantify market opportunity, adoption dynamics, competitive positioning, reimbursement considerations, and financial impactPresent product concepts, market opportunities, and strategic recommendations to senior leadership to support prioritization and portfolio investment decisionsSupport long-range pipeline planning and portfolio strategy by identifying new product, indication, and adjacent market opportunitiesMonitor market feedback, product performance, and competitive activity to identify opportunities for future product enhancements, lifecycle management, and portfolio expansionKOL & External EngagementBuild and manage relationships with key opinion leaders (KOLs), clinicians, researchers, and healthcare stakeholders to generate insights and inform product strategyPartner with Clinical, Regulatory, and Medical Affairs teams to support advisory boards, investigator meetings, clinical evidence generation, and market development initiativesRepresent BrioHealth externally at conferences, customer meetings, and industry events to gather market insights and strengthen brand awarenessServe as a credible clinical and market expert internally, helping cross-functional teams understand customer needs, market trends, and competitive dynamics What You Bring7+ years of experience in upstream marketing, product management, or strategic marketing within the medical device industryExperience in cardiovascular, heart failure, implantable devices, or other Class III medical device environments strongly preferredDemonstrated experience owning or significantly influencing product definition from concept through developmentStrong experience with Voice of Customer (VOC), market segmentation, business case development, and product roadmap creationProven ability to translate clinical and market insights into product requirements and development decisionsExperience working cross-functionally with R&D, Clinical, Regulatory, Quality, and Commercial teams in a product development environmentStrong communication, presentation, and stakeholder management skillsAbility to operate effectively in ambiguous, fast-paced, pre-commercial environments and influence without direct authorityBachelor’s degree required; advanced degree in business, marketing, engineering, life sciences, or a related field preferredAbility and willingness to travel up to 50% based on business needs.