Senior PR Strategist

About the role

The Senior PR Strategist at CVR leads media relations strategy for select clients, working closely with the account team to develop and execute comprehensive plans. This role requires strong written and verbal communication skills, as well as the ability to present strategic recommendations directly to clients.

Responsibilities

• Develop media relations strategies for assigned accounts and integrate them into broader account plans
• Present and sell media relations strategies and recommendations to clients
• Write press releases, media pitches, byline articles and other thought leadership content
• Pitch client stories to local, regional, and national media outlets
• Monitor, track, analyze, and report on media coverage, informing ongoing and future strategies
• Support media training sessions and coordinate media interviews for client spokespeople
• Recommend community outreach strategies and tactics for nonprofit or quasi-government clients
• Draft briefing documents and preparation materials for media interviews and training
• Build and maintain up-to-date media lists for assigned accounts
• Identify relevant industry awards and manage entries for client and agency work
• Secure local and industry-specific media coverage for key agency campaigns
• Support agency new business efforts through media relationships and PR positioning
• Contribute a PR perspective to broader strategy in account planning meetings

Qualifications

• Minimum of 3-5 years of experience in public relations; agency experience preferred
• Experience with Meltwater, Cision or a comparable media monitoring platform
• Preferred: experience with Sprout Social or a comparable social media management platform
• Excellent writing and editing skills, with a portfolio of press releases or media placements