Senior PR Strategist

About the Role

Provides tactical public and media relations guidance and support across the enterprise. Provides proactive external communications outreach execution, as well as 24/7 responsive communications to both routine and sensitive issues and crises, particularly at the community level.

Responsibilities

• Contributes to community strategy and message development for communicating about issues and crises with residents, families, associates, and media, and serves as spokesperson when appropriate.
• Partners with communities and with various Community Support Center teams in pitching positive stories.
• Promotes positive reputation of Brookdale through localized initiatives by identifying, creating content/writing, and positioning positive stories about Brookdale communities and providing media/PR support for the company's initiatives.
• Develops or assists in the development of publicity campaigns for the communities and for the company.
• Contributes to maintaining Brookdale's online newsroom presence and supports PR analytics, as needed.
• Operates as communications contact for community support, inside and outside of regular business hours in both positive and potentially adverse media situations.
• Provides crisis communications counsel to communities and interacts with local media during crisis situations, as appropriate.
• Develops messaging and talking points for media interviews; participates in and monitors interviews done by approved subject matter experts and corporate leaders.
• Reviews media monitoring results for trends and opportunities and recommends appropriate actions.

Qualifications

Education and Experience: Bachelor's Degree in Communications, Journalism or other related field required. Minimum 5 years of communications, employee engagement, or organizational development experience required; or equivalent combination of education and experience.

Certifications, Licenses, and Other Special Requirements: None

Knowledge and Skills

• Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment.
• Has working knowledge of a functional discipline.
• Possesses superior creative writing, editing and proofreading skills for web and print, including working knowledge and application of AP style.
• Ability to synthesize multiple perspectives into clear, concise, engaging messages for diverse audiences.
• Excellent relationship-building and interpersonal communication skills.
• Customer service attitude and commitment to supporting company culture and mission.
• Ability to prioritize multiple projects and meet deadlines under pressure.
• Ability to respond appropriately to confidential and sensitive issues.
• Solid command of Microsoft Office programs including Word, PowerPoint, Excel, and Outlook and Adobe Acrobat.

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Ability to lift: up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend, evening or night work if needed to ensure shift coverage
• On-Call on an as needed basis
• Requires Travel: Occasionally

Benefits

Part and Full Time Benefits Eligibility:

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility:

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Temporary associates are not benefits eligible but may participate in the company's 401(k) program.

To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

This response is AI-generated, for reference only.