Senior PR & Communications Manager
About the Role
We're looking for a Senior PR & Communications Manager for a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications & Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public. You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in our San Francisco or New York office.
Responsibilities
- Media relations
- Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS
- Drive earned media coverage in top-tier business and trade outlets
- Develop compelling story angles, press materials, pitches, and messaging frameworks
- Serve as a primary media contact and help prepare spokespeople for interviews and public presentations
- Establish and track metrics to monitor the health of Mixpanel’s coverage
- Product Launches & Company News
- Partner closely with Product Marketing to develop and execute PR strategies for major product announcements
- Manage PR and comms activities for company news and announcements
- Ensure messaging is consistent, differentiated, and resonant with technical and business audiences
- Agency & partner management
- Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows
- Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals
- Internal communications
- Partner with the People team and leadership to craft internal announcements and other types of internal messaging
- Support the development of internal communication programs that keep employees informed and connected to the company's narrative
- Crisis & issues management
- Monitor the media and competitive landscape for potential reputational issues
- Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations
- Executive communications
- Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events
- Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence
- Collaborate with executives on bylines and contributed articles, from ideation through to final draft
- Develop and execute broader thought leadership narratives and plans for executives and the company
Requirements
- 7+ years of communications experience, with a strong preference for candidates who have worked both in-house at a B2B tech company and at a PR agency
- Experience in one or more of the following spaces: analytics, data, AI, engineering, product development. You understand the audience and know how to translate technical concepts into stories that resonate.
- Exceptional writer and editor across formats: press releases, media pitches, executive messaging, bylines, internal announcements, and social content
- Strong verbal communicator with confidence presenting to and advising senior stakeholders
- Strong storytelling skills and news judgment
- A track record of securing meaningful coverage in top-tier and tech outlets
- Experience managing external agencies and partners and working cross-functionally with various internal partners
- Comfortable working independently in an ambiguous, fast-moving environment — this is a building role
- Experience working with PR agencies or teams outside of the United States
- Journalism training or prior experience as a reporter/editor is a genuine plus
Preferred Qualifications
- Familiarity with analyst relations (Gartner, Forrester, IDC) in a B2B SaaS context
- Experience supporting a company through a major growth phase, rebrand, or category creation moment
- Experience working as a PR team of one
- Existing relationships with reporters covering enterprise software, product management, data infrastructure, analytics, and/or AI
Pay
The total target cash compensation (TTCC) range for this role is $174,500 - $236,000 USD. This includes base compensation and variable compensation in the form of either a company bonus or commissions. Individual pay is determined by experience, job-related skills, qualifications, and other factors.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break