Senior PPC Manager (E-commerce)

Company Description Talent Pal is a growing organization focused on connecting skilled professionals with impactful roles in digital and e-commerce businesses. The company emphasizes data-driven decision making, performance marketing excellence, and collaborative remote work. Team members are encouraged to experiment, optimize, and share best practices across markets and channels. Talent Pal values transparent communication, continuous learning, and measurable results that drive client growth. Role Description This full-time remote Senior PPC Manager (E-commerce) role is responsible for planning, executing, and optimizing paid advertising campaigns across search, social, and other digital channels to drive revenue and ROI for e-commerce clients. Day-to-day tasks include conducting keyword and audience research, building and managing campaigns, monitoring performance in real time, and adjusting bids, budgets, and creatives to meet targets. The person in this role will analyze web analytics data, generate performance reports, and present insights and recommendations to internal stakeholders and clients. Responsibilities also include collaborating with marketing, design, and product teams on landing pages and funnels, testing ad variations, and implementing best practices for tracking, attribution, and conversion rate optimization. The role may involve mentoring junior team members, standardizing processes, and contributing to the overall performance marketing strategy. Qualifications Candidates should possess strong Digital Marketing and Marketing skills, with a focus on performance-driven campaigns for e-commerce.Candidates should possess expertise in Social Media Marketing for paid campaigns across platforms such as Meta, TikTok, and other relevant networks.Candidates should possess Lead Generation skills, including building acquisition funnels and optimizing campaigns for customer acquisition and retention.Candidates should possess Web Analytics skills, including proficiency with tools like Google Analytics, Tag Manager, and reporting dashboards.Proven experience managing PPC campaigns at scale for e-commerce brands, including Google Ads, Shopping, and remarketing.Strong analytical and quantitative skills, with the ability to interpret data, identify trends, and translate findings into actionable strategies.Experience with A/B testing, conversion rate optimization, and attribution models.Excellent written and verbal communication skills, including the ability to explain complex performance insights clearly.Ability to work independently in a remote environment, manage multiple accounts or projects, and meet deadlines.Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and feed management tools is beneficial.Familiarity with privacy regulations and best practices related to tracking and advertising is a plus.