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Jobs · Marketing · Washington

Senior Portfolio Manager, Portfolio Strategy and Planning

Amazon · Seattle, WA · 1 wk ago
MarketingFull-time

About the role

The North America Portfolio Strategy & Planning team is looking for a talented marketing planning manager with a background in combining strategic analysis, media planning and marketing strategy. The Portfolio Strategy & Planning team is the strategic nerve center of our mass advertising and fixed marketing organization. We exist to maximize the commercial impact of our brand marketing investments across the Amazon and Prime brands.

Responsibilities

  • Lead the annual Operating Plan (OP1/OP2) development for North America's fixed marketing portfolio — coordinating inputs from media, campaign teams, finance, and measurement

  • Build and maintain integrated marketing plans that translate business strategy into investment decisions across channels, campaigns, and customer lifecycles

  • Reconcile top-down investment guardrails with bottom-up media cost realities — owning the tension between ambition and constraint

  • Own the Quarterly Business Review (QBR) process — inspecting input and output metrics, surfacing risks, and recommending course corrections

  • Manage spend tracking across budget owners (media, production, measurement) and coordinate quarterly guidance updates with Finance

  • Lead bi-annual portfolio laydown reviews, ensuring execution stays aligned to strategy

  • Develop marketing investment strategies that optimize short- and long-term returns while ensuring success of Amazon's must-win categories

  • Partner with business intelligence, insights and measurement teams to advance the measurement roadmap across the trifecta of brand health, customer actions, and efficiency

Qualifications

  • 6+ years of professional non-internship marketing experience

  • 7+ years of developing and managing acquisition marketing or channel programs experience

  • Experience using data and metrics to drive improvements

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

  • Experience building, executing and scaling cross-functional marketing programs

  • Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

  • Experience driving direction and alignment with large cross-functional teams and agency partners

  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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