Senior Planner, Strategy

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

About the role

We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day-to-day activities and reports directly to the Supervisor/AMD, Strategy.

Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare flowcharts and budgets for media plan development and maintenance
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution
• Meet with vendor community to analyze value and applicability of media channels for client media plan

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 2+ years of experience in media planning/strategy
• Agency experience highly preferred

Skills

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Strong knowledge of cross-channel media, with a drive for curiosity and passion for client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Benefits

• Medical coverage
• Dental and vision
• Disability insurance
• 401K plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $66,120.00 - USD $101,790.00/Annually