Senior Performance Video Creative - Consumer

About the role

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

Responsibilities

• Concept, produce and ship paid video for Kraken and Krak.
• Ideate, generate, edit and ship video, treating gen AI as a core production method.
• Take a project from idea to a finished, approved, multi‑market asset set.
• Report to the Creative Lead, Consumer Creative & Design, receiving direction, feedback and cover in reviews.
• Own paid video for Kraken Consumer across product launches, campaigns, promotions and always‑on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X, knowing what wins where and building to each platform’s specs and native feel.
• Concept and cut performance video so campaigns ship as complete cross‑format sets.
• Produce AI‑generated and AI‑assisted video, knowing when AI is the fastest route to a great ad and when it isn’t.
• Keep tooling current as models change and build repeatable workflows the rest of the team can reuse.
• Bring ideas to briefs rather than executing them literally; pitch culturally timely, internet‑native concepts (including experimental ones) and build winners into creative pillars.
• Version and localize video at scale across markets, languages, formats and regulatory requirements.
• Build creative with testing in mind: read performance results, form a point of view on why a variant won, and turn that into the next round of hooks, concepts and cuts.
• Flex into AI‑assisted paid static when a campaign calls for it, working from the team’s brand baselines.
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
• Hold a high craft bar on your own work and keep files clean enough for others to build on.

Requirements

• 5+ years in performance video creative at a high‑volume in‑house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
• Portfolio submitted with application: paid video above all, with brief/objective alongside the work and result where possible.
• Include two or three full video cuts, at least one AI‑generated or AI‑assisted piece with a short note on tooling vs. personal contribution, and one concept you tested where you can