Senior Creative, Video
Job Description Be Part of What's Next Bring bold ideas to life through premium branded video that reaches millions of consumers across some of the world's most trusted media brands. As Senior Creative, Video, you'll shape innovative storytelling that delivers measurable business impact while setting the creative standard for HearstMade's next generation of branded content.
About Hearst Magazines (Why Us?)
Hearst Magazines is home to 30 leading global media brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Men's Health, Oprah Daily, Popular Mechanics, Prevention, Road & Track, Runner's World, Seventeen, and Women's Health. Across digital, print, social, video, and experiential platforms, we create trusted content and meaningful connections that reach millions of passionate consumers every month. At HearstMade, our award-winning creative studio, we partner with world-class brands to develop innovative, audience-first content that delivers measurable results.
Key Responsibilities
- Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands.
- Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
- Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
- Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
- Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
- Leverage YouTube expertise—including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior—to maximize content performance.
- Use audience insights and performance data to