Senior Performance Marketing Specialist

About the role

Brainrider is a marketing and creative agency with teams in various locations including Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to fill capability and capacity gaps and enable them to execute marketing and creative at scale. Collaboration is key, and we operate with adaptability, optimism, and teamwork.

Responsibilities

• Agency Management & Quality Assurance (Primary Focus)
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns.
• Own rigorous QA of all agency output before anything goes live.
• Maintain a "tight ship" operating cadence.
• Paid Search and Paid Social Strategy & Oversight (Core Expertise)
• Own the paid search strategy across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, and other SEM platforms.
• Own paid social strategy across Meta, Reddit, X, TikTok, and more.
• Drive the experimentation roadmap and ensure learnings are documented and actioned.
• Non-Traditional Media Buying & Programmatic (Secondary Focus — 15%)
• Oversee agency execution of programmatic campaigns across DSPs (e.g., The Trade Desk, DV360).
• Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche/specialty developer-focused sites.
• Evaluate ROI potential of new placements, sponsorships, and partnership opportunities outside core social/search platforms.

Requirements

5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360).

Agency background strongly preferred.

Meticulous attention to detail that borders on compulsive.

Proven ability to manage and QA agency partners.

Track record managing substantial paid media budgets ($+/month) with clear performance outcomes and efficient spend allocation.

Proactive communicator.

Strong analytical skills (Google Analytics, Looker, Tableau, or similar).

Experience with A/B and multivariate testing methodologies across creative, landing pages, audiences, and bidding strategies.

Qualifications

• Experience marketing to developer or technical audiences (developers, engineers, data scientists).
• Knowledge of MMPs and mobile attribution (Singular, AppsFlyer, Adjust) for app-based campaigns.

Skills

Deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360).

Agency management and QA skills.

Attention to detail and meticulousness.

Ability to manage and QA agency partners.

Strong analytical skills.

Experience with A/B and multivariate testing methodologies.

Experience marketing to developer or technical audiences.

Knowledge of MMPs and mobile attribution.

Benefits

Competitive salaries.

Paid vacation.

Work from home (WFH) support and set-up assistance.

Wide variety of other great perks!

Pay

$125K-135K

Schedule

Remote, US