Senior Performance Marketing Specialist

About the role

Brainrider is a marketing and creative agency with teams in various locations including Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to fill capability and capacity gaps and enable them to execute marketing and creative at scale. Collaboration is key, and we operate as a team, combining adaptability, optimism, and teamwork.

Responsibilities

• Agency Management & Quality Assurance (Primary Focus)
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns.
• Own rigorous QA of all agency output, including campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing, before anything goes live.
• Catch and flag issues such as logo clipping, headline truncation, and overlapping CTAs in ad previews.
• Maintain strict naming conventions and ensure the account is navigable, reportable, and audit-ready six months from now.
• Maintain a "tight ship" operating cadence with clean campaign taxonomy, consistent naming, organized folders, and up-to-date documentation.
• Paid Search and Paid Social Strategy & Oversight (Core Expertise)
• Own the paid search strategy across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, and other SEM platforms.
• Define keyword architecture, match type strategy, bid frameworks, and budget allocation.
• Drive the experimentation roadmap, define what gets tested, hold the agency to rigorous test design, and ensure learnings are documented and actioned.
• Manage and optimize significant monthly budgets with a focus on efficiency metrics (CPA, ROAS, LTV/CAC, payback periods) while maintaining aggressive growth targets.
• Non-Traditional Media Buying & Programmatic (Secondary Focus — 15%)
• Oversee agency execution of programmatic campaigns across DSPs (e.g., The Trade Desk, DV360) including audience targeting, contextual placements, and retargeting.
• Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche/specialty developer-focused sites.
• Evaluate ROI potential of new placements, sponsorships, and partnership opportunities outside core social/search platforms.

Requirements

• 5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360).
• Meticulous attention to detail that borders on compulsive.
• Proven ability to manage and QA agency partners.
• Track record managing substantial paid media budgets ($+/month) with clear performance outcomes and efficient spend allocation.
• Proactive communicator.
• Strong analytical skills (Google Analytics, Looker, Tableau, or similar).
• Experience with A/B and multivariate testing methodologies.

Qualifications

• Agency background strongly preferred.
• Experience marketing to developer or technical audiences (developers, engineers, data scientists).
• Knowledge of MMPs and mobile attribution (Singular, AppsFlyer, Adjust) for app-based campaigns.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Ability to manage and prioritize multiple projects simultaneously.
• Experience with data analysis and attribution modeling.

Benefits

Competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!

Pay

$125K-135K

Schedule

Remote, US