Senior Performance Marketing Manager, GTM Experimentation

About the role

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging acquisition channels. This role is high-visibility, focusing on performance marketing, channel experimentation, and AI-powered workflow design. Key responsibilities include:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion.
• Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
• Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
• Lead creative strategy and testing at scale, briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
• Identify, test, and validate new digital media channels and formats beyond core paid social, running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
• Support new product launches by building and executing the paid acquisition plan for launch moments, aligning with Integrated Marketing and Product Marketing.
• Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, ensuring paid social performance extends beyond the click.
• Use AI tools as a consistent, habitual part of your workflow, generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
• Collaborate cross-functionally with Integrated Marketing, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.

Requirements

This is a high-visibility role requiring 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization. Deep expertise in paid social is essential, with hands-on, in-platform execution across two or more major platforms like Meta, LinkedIn, Reddit, Quora, and TikTok. Significant budget responsibility and measurable pipeline impact are key. Strong creative strategy and testing instincts, AI fluency, excellent cross-functional collaboration, and data-driven analytics are required.

Qualifications

The ideal candidate will have a strong track record of testing and scaling new channels, a clear point of view on attribution in imperfect measurement environments, and the ability to communicate the channel's contribution to business outcomes.

Skills

AI-fluency, strong creative strategy and testing instincts, cross-functional collaboration, data-driven analytics, and the ability to communicate performance data effectively are crucial skills for this role.

Benefits

At Gusto, we offer competitive base pay, benefits, and equity (RSUs) to all full-time employees. Offer amounts are determined by role, level, and location.

Pay

The compensation range for this role is $108,570/yr to $133,000/yr in Denver and $131,430/yr to $161,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

Schedule

Employees who are based in Gusto's physical office spaces in Denver, San Francisco, and New York City will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.