Senior Performance Marketing Associate

About the role

You will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding. You will be working closely with local US teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries.

Responsibilities

• Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
• Growth hacking through constant testing to discover new marketing opportunities.

Requirements

• 3 to 5 years of hands-on experience in online paid media for App and Web products.
• Proven track record of driving significant growth with marketing efficiency.
• Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
• Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
• Self-starter with the ability to work independently, owning the problem and developing the solution.

Qualifications

• Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
• Bachelor’s degree in marketing, business, or relevant experience.

Skills

• Agency - Take ownership and act, rather than waiting for permission.
• Judgement - Aim for high-impact decisions, not just easy wins, and put the bigger picture ahead of individual interests. Move quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - Pick up new skills fast and let go of old habits just as quickly when something better comes along. Benchmark yourself against the best and keep raising your own bar.
• Tenacity - Stay in it when things get hard, keeping a level head under pressure. Debate openly before deciding, then commit fully — and support each other along the way.

Benefits

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.
• We are committed to protecting your data and ensuring fairness in our recruitment process.
• We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans.
• If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity.
• We do not use AI to infer your emotions or sensitive traits.
• We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment.
• You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [email protected]

Pay

Competitive compensation based on performance.

Schedule

Full-time.