Senior Performance Marketer – Meta or Youtube/Google (E‑comm + Healthcare, 45+) $120k–$300k+/yr

About the role

We are seeking a Senior Performance Marketer to drive elite Meta performance. The ideal candidate will live in Ads Manager, own Customer Acquisition Cost (CAC), and treat every dollar like it's their own. This role involves operating Meta ad accounts, structuring campaigns, optimizing for profit-aware ROAS/CAC targets, and translating performance signals into clear creative briefs.

Responsibilities

• Operate the Meta ad accounts day-to-day across our core brand and new offers.
• Structure, launch, and scale Meta campaigns with clear CAC and volume targets.
• Profit-aware scaling: push spend up while keeping ROAS / CAC in target bands.
• Build and execute structured testing roadmaps (hooks, angles, offers, LPs).
• Create and test winning concepts for statics, UGC, and video.
• Generate high-converting direct-response copy or work closely with tightly direct copywriters.
• Translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically.
• Review and challenge Google/YouTube agency performance weekly.
• Align channel-level and blended CAC, MER, and payback goals.
• Ensure creative and learnings from Meta inform YouTube/Google, and vice versa.
• Flag tracking, attribution, and funnel issues that impact total new-customer growth.
• Conduct morning/mid-day/end-of-day checks when scaling (6–7 days/week).
• Make real-time adjustments to budgets, bids, audiences, and creatives based on data.
• Maintain and harden our Business Manager/account structures to handle platform volatility, policy changes, and the unique compliance challenges of healthcare-adjacent advertising.
• Expand into adjacent channels like Google, YouTube, programmatic, and affiliate as you earn the right.
• Hire, mentor, and lead the Meta pod, building the bench that this hire is the seed of.

Requirements

• Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC e-commerce brands, in the platform yourself every day.
• 5+ years of Meta-specific depth: You know the platform's quirks, policy landmines, bidding behavior, measurement nuances, and can hold a credible conversation about CBO vs ABO, account structure trade-offs, attribution windows, BAU vs incrementality, signal loss, and creative testing frameworks.
• DTC consumer scale-up background: You've grown brands, not maintained them. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept.
• Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning.
• Creative fluency: You think in concepts, hooks, formats, and angles—not just metrics. You can brief well, give sharp creative feedback, and design testing structures that actually produce learnings.
• Startup intensity: You measure yourself in outcomes, not hours, but the outcomes here require real intensity. You'll work 50+ hours/week, async, in a high-ownership culture.

Qualifications

• Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC e-commerce brands, in the platform yourself every day.
• 5+ years of Meta-specific depth: You know the platform's quirks, policy landmines, bidding behavior, measurement nuances, and can hold a credible conversation about CBO vs ABO, account structure trade-offs, attribution windows, BAU vs incrementality, signal loss, and creative testing frameworks.
• DTC consumer scale-up background: You've grown brands, not maintained them. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept.
• Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning.
• Creative fluency: You think in concepts, hooks, formats, and angles—not just metrics. You can brief well, give sharp creative feedback, and design testing structures that actually produce learnings.
• Startup intensity: You measure yourself in outcomes, not hours, but the outcomes here require real intensity. You'll work 50+ hours/week, async, in a high-ownership culture.

Skills

• Proven scale on Meta (hands-on)
• Meta-specific depth
• DTC consumer scale-up background
• Structured operator behaviors
• Creative fluency
• Startup intensity

Benefits

Top performers will be pushed toward the high end of the range.

Pay

Base + performance-based upside tied directly to CAC and profitable spend. Target range $120k–$300k+ total compensation, depending on experience and performance.

Schedule

This is a full-time, fully remote role, and you'll work async in the timezone of your choice - as long as you're around for team calls (early CST).