Senior Partner Marketing Manager

New Strategic Partner and Integration Launches

• Onboard and announce new partners and product integrations across email, blog, website, and social
• Working with product marketing on the integration’s value prop

Co-Marketing Campaigns

• Plan and execute co-branded campaigns — launches, webinars, ebooks, seasonal offers
• Tapping partners as a distribution channel to get Hatch's content in front of their audiences
• Partnering with content and product marketing on assets, talk tracks, and speakers

Partner Program Management

• For partners with year-round programs (newsletter placements, blog posts, committed content)
• Producing some content yourself and pulling in content, PMM, and enablement for the rest
• Helping keep Hatch's listings and profiles on partner sites accurate and up to date

Partner Enablement

• Scope the collateral partners need to speak fluently about Hatch to their audiences
• Partnering with product marketing and enablement to produce it
• Keeping partners in the loop and their materials current

Partner Events

• Working with field marketing on partner events and VIP experiences
• Contributing partner context, messaging, and coordination

Repeatable Playbooks & Scaling

• Turning one-off partner activations into repeatable playbooks
• So the program scales efficiently as we add partners and move into new verticals

Partner Relationships

• Maintaining ongoing relationships with partner contacts
• Regular syncs, staying current on their updates, and keeping communication flowing
• Proactively bringing partners ideas for campaigns and content

Tracking & Optimization

• Measuring and optimizing partner ROI
• Tracking referral handoffs
• Improving lead quality from partner activity

Relevant Background

• 4–7 years in partner marketing, co-marketing, or related B2B SaaS marketing (product or content)

Natural Relationship-Builder

• Comfortable being the face of Hatch to partners, building trust, and managing external stakeholders

Strong Project Management

• Juggling multiple partners and orchestrating deliverables across internal teams you don't manage
• Knowing when to set direction and when to step back
• Keeping a dozen moving parts on track and shipping on time

Solid Content and Campaign Instincts

• Developing narratives, campaign angles, and webinar topics
• Producing or shaping content across formats

Multi-Partner-Type Experience

• Working across associations, tech platforms, and agencies — not just one vertical

Fluent in Pipeline Language

• SQOs, referral attribution, and co-marketing ROI

Thrives in a Build-Stage Environment

• Comfortable with ambiguity and a fast pace
• Energized by shaping a program rather than inheriting a finished one

Effective First Day

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

Compensation Range

Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.