Senior Partner Marketing Manager
SalaryGuide · United States · 1 wk ago
RemoteRemoteBusiness Development$100k–$140k/yrFull-time
About the Role
Celigo is looking for a strategic alliance marketer to serve as the marketing lead for key technology partnerships. The role translates partner go-to-market priorities into co-marketing programs, coordinates Celigo's demand generation, content, product marketing, and field teams, and focuses on generating measurable pipeline through partner channels.
Responsibilities
- Lead co-marketing programs for strategic alliance partners and align internal marketing teams around shared partner priorities.
- Develop partner-specific joint value propositions and messaging across landing pages, sales materials, event assets, and other content.
- Plan, execute, and reconcile co-marketing funds and MDF while tracking spend, compliance, and ROI.
- Build partner-sourced demand generation programs across marketplaces, campaigns, webinars, newsletters, paid media, and other partner channels.
- Coordinate solution briefs, battle cards, joint pitch materials, and other enablement for partner sales and solutions teams.
- Manage Celigo's participation in partner-hosted events, marketplace programs, and alliance-driven marketing opportunities.
- Track pipeline influence, partner-sourced leads, MDF utilization, and co-sell activity and report results to leadership.
- Build relationships with marketing counterparts at strategic partners and manage ongoing joint planning.
Qualifications
- 7+ years of B2B marketing experience.
- At least 2 years focused on partner, alliance, or channel marketing in a SaaS environment.
- Hands-on experience with a major platform ecosystem such as AWS, Microsoft, SAP, Shopify, or a comparable enterprise platform.
- Proven experience creating co-marketing programs that generated measurable pipeline.
- Strong ability to navigate complex partner organizations and develop programs that work for both organizations.
- Fluency in demand generation tactics including digital campaigns, webinars, content syndication, marketplace optimization, and field events.
- Ability to track programs through CRM or marketing automation and understand pipeline influence and program performance.
- Familiarity with iPaaS, integration, or ERP ecosystems such as NetSuite, Salesforce, or SAP is a plus.
Pay
Base salary: $100,000-$140,000 per year. Total compensation may also include variable incentives, benefits, or other perks as outlined in a formal employment offer.
Benefits
- Remote-first culture.
- Three weeks of vacation starting in year one.
- Wellness days and holidays.
- Parental leave and a generous benefits package.
- Monthly tech stipend.
- Learning, recognition, and career development opportunities.