Senior Partner Content & Communications Manager

About the role

At Appfire, we're a team of 800+ employees working remotely across 28 countries. Our flagship products include Appfire Flow, JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. Here you can read some of our customer stories: Customer Stories.

Responsibilities

• Partner Messaging & Narrative: develop and maintain a partner messaging framework firmly rooted in the Appfire company narrative, ensuring consistency across all partner-facing communications.
• Partner Communications: Lead partner communication strategy and execution, developing end-to-end plans that drive partner awareness, understanding, and adoption. Own the partner newsletter—from editorial calendar to production to delivery—keeping partners informed on program updates, product launches, promotions, and company news.
• Partner Portal Content: develop and maintain copy and content for the partner portal, including program pages, resource descriptions, benefit summaries, and onboarding materials. Regularly audit existing portal content to ensure accuracy, relevance, and alignment with current messaging and program structures. Make recommendations and/or improvements to processes, systems, marketing offerings to improve partner engagement and experience. Influence the web and operations teams to implement content updates efficiently and maintain a well-organized partner portal experience.
• Program Enablement & New Program Launch: Own the communication and enablement plan for new channel program launches—developing strategy, content, timelines, and coordination across internal and partner-facing workstreams. Create enablement content that helps partners understand and activate Appfire channel programs, including program guides, benefit explainers, playbooks, and FAQs. Lead the development and distribution of enablement assets across cross-functional stakeholders including channel, product marketing, sales, and operations. Develop the content and communication to support the launch of new program tiers, incentives, or initiatives with compelling, on-time communications and materials that drive partner engagement.
• Partner-Facing Content Development: Produce broad range of partner-facing content including one-pagers, cobranded templates, presentation decks, sales aids, and campaign briefs. Influence and work closely with design to bring content to life visually, providing clear briefs and creative direction that reflect the Appfire brand and partner program positioning. Maintain a well-organized content library that makes it easy for partners and internal teams to find and use the right materials at the right time. Continuously evaluate content performance and partner feedback to improve content quality, relevance, and effectiveness. Manage external vendors in support of content and communications development.

Requirements

• 5+ years of experience in content marketing, partner marketing, channel communications, or a related field—ideally within a B2B SaaS or technology company.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different formats and audiences.
• Demonstrated experience developing or contributing to messaging frameworks, narrative platforms, or brand voice guidelines.
• Experience leading, planning and executing launch communications or go-to-market programs, with a track record of driving partner or customer awareness and adoption.
• Strong project management instincts—able to manage multiple workstreams, meet deadlines, and keep stakeholders aligned without sacrificing quality.
• Familiarity with partner or channel ecosystems; understanding of how resellers, referral partners, or ISVs operate is a strong plus.
• Experience writing for partner portals, email platforms, or enablement systems (e.g., Impartner, Allbound, Seismic, or similar).
• Comfortable working cross-functionally with marketing, sales, product, and operations teams in a fast-paced environment.

Qualifications

• Nice to haves: Experience with the Atlassian ecosystem or marketplace partner programs. Familiarity with channel program structures including tiers, MDF, deal registration, and co-selling motions. Background in or exposure to partner enablement platforms and LMS tools. Ability to thrive in a highly collaborative, remote-first environment with a bias toward action and a high bar for craft.

Benefits and Perks

• Equity: Every Appfire team member is eligible for company equity, fostering a genuine sense of ownership and shared success as we continue to grow.
• Paid Time Off: Appfire offers unlimited Paid Time Off (PTO) and 10 paid company holidays annually.
• Health & Wellness Benefits: Comprehensive benefits package includes medical, dental, vision, group term life insurance, accident insurance, critical illness coverage, long-term disability coverage, and an Employee Assistance Program (EAP).
• Learning & Development: Appfire University, our custom on-demand learning platform, supports continuous professional development.
• Community Impact & Volunteering: Employees receive three fully paid volunteer days per year to participate in CSR initiatives and support local communities.
• Additional Benefits: Flexible Spending Accounts (FSA), monthly remote-work stipend, dedicated Amazon account for approved equipment and peripherals, and a competitive 401(k) plan with company matching.
• Flexibility: This role is fully remote and can be performed anywhere within the United States. Access to offices in Boston, Burlington, and New York is available for those preferring an office environment.

Market Recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000.

Equal Employment Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.

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