Senior Paid Social Strategist

Key Responsibilities

• Lead the research, planning, and client-facing presentation of platform-agnostic social strategies, including independent performance projections and roadmap development.
• Partner with account management and media leads to ensure social strategy aligns with holistic media plans and supports client offline business goals.
• Drive agency-wide innovation by identifying partner betas, authoring strategic POVs, and training the broader team on emerging platform trends.
• Develop and execute superior testing plans for audiences, creative, and bidding strategies, translating results into actionable client recommendations.
• Oversee the full campaign lifecycle—from setup and trafficking to optimization—utilizing QA checklists to ensure 100% accuracy and client brand safety.
• Drive superior performance by optimizing against complex KPIs using a mix of platform tools, third-party analytics, and social listening data.
• Leverage advanced research tools to build data-backed recommendations and stay ahead of the competitive landscape.
• Serve as the final authority on reporting quality, transforming complex platform data and algorithms into accessible "real-world impact" narratives for clients.
• Cook up integrated media insights and demonstrate social’s influence on the broader mix.
• Lead client reporting presentations, fluently interpreting data and providing technical clarity on campaign delivery and aesthetics.
• Manage the professional development of multiple direct reports, adapting leadership styles to individual needs and ensuring a path toward next-level performance.
• Oversee outcome-based onboarding and comprehensive workflow training for junior staff, covering planning, trafficking, pacing, and accounting.
• Maintain ultimate accountability for the team’s output, conducting regular QA and progress meetings to ensure 100% accuracy and operational excellence.

Education and Experience

• 2-4 years experience with paid social campaign management, agency or brand setting preferred
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required