Senior Paid Social Manager

Responsibilities

• Lead strategy and hands-on execution for Meta campaigns supporting customer and cleaner acquisition.
• Operate directly within ad accounts and manage large-scale budgets with a focus on efficiency and ROI.
• Own performance outcomes end to end, from creative testing to optimization and scaling.
• Oversee external agencies across influencer and podcast marketing.
• Evaluate opportunities to bring capabilities in-house over time.
• Design and execute rigorous A/B tests with statistical significance.
• Analyze performance data to identify efficiency gains and growth opportunities.
• Communicate performance results, trade-offs, and next steps clearly and proactively.

Qualifications

• 5+ years of hands-on paid social experience, with deep expertise in Meta.
• Proven track record scaling and optimizing campaigns with 7-figure monthly spend.
• Strong analytical mindset with comfort in experimentation, metrics, and statistical testing.
• Highly detail-oriented, tactical, and execution-focused.
• Excellent written and verbal communication skills.
• Self-directed, organized, and comfortable working autonomously.
• Experience with influencer or podcast marketing preferred.
• Background in SaaS, two-sided marketplaces, or home services preferred.
• Ability to use SQL or Python for deeper data analysis preferred.