Senior Paid Media Strategist (Freelance)

Responsibilities

• Report and Insights
• Build weekly and monthly client reports with clear, executive-ready insights
• Analyze campaign performance trends and identify optimization opportunities
• Combine data from multiple sources into actionable recommendations
• Maintain dashboards, scorecards, and recurring reporting processes
• Translate performance data into clear stories for internal and client audiences
• Strategy and Execution
• Launch, manage, and optimize campaigns across Meta and Google Ads
• Support paid social, paid search, audience targeting, and testing strategies
• Recommend changes to improve performance across creative, targeting, and budget allocation
• Monitor pacing, delivery, and overall campaign health
• Assist with media planning, budget allocation, and performance forecasting
• Analysis and Reporting
• Identify trends, anomalies, and optimization opportunities across channels
• Translate complex data into clear, executive-ready recommendations
• Build reports, dashboards, and performance summaries for internal and client audiences
• Support campaign QA and ongoing performance monitoring
• Collaboration
• Partner with media leadership on client priorities and strategic initiatives
• Support presentation development and planning efforts
• Collaborate cross-functionally with strategy, creative, analytics, and production teams
• Contribute to process improvements and operational efficiencies within the media function

Requirements

• 5+ years of paid media / performance marketing experience
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and reporting skills
• Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills
• Ability to work independently while collaborating closely with cross-functional teams

Qualifications

• Nice to Have:
• Agency experience
• Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk
• Familiarity with dashboard automation tools such as Supermetrics
• Familiarity with creative testing and messaging strategy
• Experience supporting integrated digital campaigns across multiple client verticals