Senior Paid Media Strategist

The Senior Paid Media Strategist will take ownership of high-impact paid media campaigns and client growth strategies in a performance-driven environment. This role combines strategic thinking, hands-on execution, and client leadership to drive measurable business outcomes.

About the Role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Media Strategist based in the United States.

Responsibilities

• Own a portfolio of client accounts and act as the primary strategic partner for campaign performance and growth initiatives.
• Lead recurring client meetings to review results, communicate insights, align on priorities, and recommend next steps.
• Prepare and deliver performance reporting, highlighting key metrics, trends, opportunities, and areas for improvement.
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment acquisition.
• Manage campaign budgets, audience targeting, bidding strategies, creative testing, and ongoing performance optimization.
• Maintain tracking solutions, pixels, conversion events, integrations, and marketing automation workflows.
• Implement and maintain tracking solutions, pixels, conversion events, integrations, and marketing automation workflows.
• Use AI-powered tools to accelerate research, content development, and campaign optimization while maintaining quality standards.
• Collaborate on creative development, including video-focused advertising assets and testing strategies.
• Write persuasive ad copy, scripts, hooks, and messaging variations tailored to target audiences.
• Monitor campaign performance daily and implement adjustments to meet cost-per-acquisition and appointment targets.
• Troubleshoot underperforming campaigns and develop strategic solutions to improve results.

Requirements

• 5+ years of experience managing paid media campaigns, with a strong focus on Meta advertising.
• Proven experience managing multiple client accounts and delivering measurable performance results.
• Demonstrated ability to achieve campaign goals, optimize acquisition costs, and support client retention.
• Strong copywriting skills with experience creating effective advertising copy, scripts, and marketing messages.
• Experience with conversion tracking, pixels, analytics, and basic marketing automation tools.
• Ability to analyze campaign data, identify trends, and make strategic optimization decisions.
• Strong communication skills with the ability to explain performance insights to non-technical stakeholders.
• Comfortable managing direct client relationships and being accountable for business outcomes.
• Highly organized, detail-oriented, proactive, and capable of managing multiple priorities in a fast-paced environment.
• Experience in financial services, lead generation, appointment-setting campaigns, or high-value customer acquisition funnels is preferred.
• Familiarity with video sales letter marketing strategies and AI tools for marketing workflows is a plus.

Benefits

Competitive compensation with performance-based bonus opportunities.
Flexible remote work environment.
Flexible scheduling options to support work-life balance.
Paid time off, including vacation, sick leave, and public holidays.
Training and professional development opportunities.
Opportunity to take ownership of high-impact client campaigns and growth initiatives.
Collaborative environment focused on performance, innovation, and continuous improvement.