Senior Paid Media Strategist [AQ-12787]

About the role

Aquent is partnering with a dynamic and innovative leader in digital marketing to find a key strategist who will act as a visionary architect, leading cutting-edge campaigns from conception to completion. This role blends strategic thinking with hands-on leadership, driving innovation and mentorship within a collaborative environment. You will directly influence the success of impactful initiatives, shaping the digital presence of prominent institutions—particularly in higher education—and ensuring client messages resonate and goals are exceeded.

Responsibilities

• Architect complex, integrated digital strategies tailored to client business marketing goals and objectives, operating with significant autonomy.
• Identify key digital business opportunities and design comprehensive media plans that drive effective digital marketing strategies and tactical execution.
• Prepare strategic, multichannel media plans and budgets for both existing and potential new clients.
• Oversee the execution of client campaigns, collaborating closely with platform specialists to continuously optimize performance and ensure goal attainment.
• Provide in-depth monthly and ad-hoc reporting and analysis for clients, utilizing advanced analytics and platform reporting tools.
• Analyze data in aggregate to identify short-term and long-term trends, translating insights into thoughtful, actionable recommendations.
• Foster robust client-agency relationships through monthly strategy calls, serving as an expert partner and advising on best practices.
• Stay abreast of the latest digital landscape trends, emerging platforms, and industry news to maintain a competitive edge.
• Demonstrate thought leadership by contributing to team meetings, proposing process improvements, strategic testing initiatives, and ways to enhance client satisfaction and campaign success.
• Supervise client accounts managed by junior and mid-level strategists, providing essential support and mentorship to ensure strong client relationships are maintained.
• Assist in training and onboarding new team members, guiding them through processes and daily tasks as needed.

Requirements

• Bachelor’s degree is required.
• 2 or more years of experience in digital media planning and/or the execution of digital marketing campaigns.
• Demonstrated experience using and analyzing data visualization and analytics tools.
• Direct experience with industry-standard paid media platforms and/or Demand-Side Platforms (DSPs).
• Clear and confident oral and written communication skills, capable of presenting campaign performance effectively to both clients and internal digital teams.
• Proven experience analyzing and reporting on data trends, coupled with a full understanding of digital marketing KPIs and success metrics.
• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
• Demonstrated problem-solving skills, with the ability to utilize resources to work independently and troubleshoot issues before escalation.
• Effective communication and time management skills, along with the ability to proficiently use and switch between multiple technology platforms in a remote environment.

Qualifications

• A Marketing or Advertising major/concentration is preferred.
• Some management experience is a plus.
• Relevant industry certifications (e.g., in paid media or analytics) are a plus.
• Experience with project management software tools is a plus.

Benefits

Eligible talent at Aquent Talent gain access to:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a company match.
• Free online training through Aquent Gymnasium.