Senior Paid Media Manager

About the role

The Senior Paid Media Manager will develop and execute the end-to-end ABM strategy for global paid media across various digital channels including paid search, paid social, display, video, programmatic, and digital out-of-home (OOH/DOOH).

Responsibilities

• Develop and execute the end-to-end ABM strategy for global paid media: paid search (Google, Microsoft/Bing), paid social (LinkedIn, Meta, Reddit, X), display, Adroll, YouTube/video, programmatic, and out-of-home (OOH/DOOH).
• Build and manage sophisticated ABM and geo-targeting strategies, down to the region, city, and account level.
• Plan, allocate, and actively manage a multi-region annual media budget, continuously reallocating spend toward the channels, markets, and campaigns with the best return.
• Run full-funnel campaigns across multiple countries, languages, and time zones, from awareness through demand capture, tailored to regional and account-based buying behavior.
• Own the numbers: CPL, cost-per-pipeline-dollar, ROAS, and blended efficiency, and report performance in the language the business cares about (pipeline and revenue, not just clicks).
• Build and manage measurement infrastructure: conversion tracking, GA4, Google Tag Manager, UTM governance, and last-touch attribution feeding back to the CRM.
• Support ABM and intent-driven targeting, integrating signals from platforms like Adroll, Apollo into audience and geo strategy.
• Design and run a continuous experimentation program across creative, audience, bid strategy, geo, and landing page testing, with clear hypotheses and readouts.
• Partner cross-functionally with Product Marketing, RevOps, and manage any external agencies or media partners.
• Stay ahead of platform, privacy, and measurement changes (consent mode, cookie deprecation, AI-driven bidding) and adapt the program accordingly.

Requirements

• 6+ years managing paid media in-house or at an agency, with clear ownership of B2B SaaS demand generation programs.
• Demonstrated experience personally managing annual paid media budgets of $100K+
• Deep, current, hands-on expertise across Adroll, Google Ads, LinkedIn Ads, and Meta, plus working command of display, video, and programmatic.
• Experience with OOH digital.
• Proven track record running global or multi-region campaigns with advanced geo-targeting.
• You understand the operational reality of localization, regional CPCs, and time-zone-spread launches.
• Fluency with last-touch attribution and conversion tracking, and the judgment to know what the data is and isn't telling you.
• Strong analytics chops: GA4, Google Tag Manager, Looker/Tableau, and advanced Excel/Sheets, Claude.
• You're comfortable pulling and interpreting your own data.
• Has leveraged AI to increase ad efficiencies, reporting, and creative pipeline.
• You actively use AI tooling to optimize bidding and targeting, accelerate reporting, and scale creative production and continue to research new AI tools, processes and technologies.
• Experience building the data foundation for paid media: capturing first-party data, enriching it with third-party and intent signals, and structuring audience segmentation to drive personalization, lookalikes, and retargeting.

Qualifications

• Excellent written and verbal communication.
• You can turn performance data into a decision a leader can act on.

Skills

• AI-driven bidding and targeting.
• Conversion tracking and attribution modeling.
• Multi-channel campaign management.
• Geo-targeting and localization.
• Measurement and optimization.

Benefits

• Remote work option.
• Full-time position.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time, remote.