Senior Paid Media Manager

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
• Partner closely with internal Prime stakeholders on the broader marketing campaign strategy as the paid media expert
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations
• Navigate a highly matrixed organization and represent team with integrity and self-sufficiency
• Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models

Requirements

• Basic Qualifications
• 7+ years relevant professional experience in marketing, communications, audience strategy and media working at a media agency or in-house media team
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• Clear understanding of media principles, planning and buying functions in the US
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
• Strong speaking and written professional communication skills
• Experience using data and metrics to drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Self-motivated and comfortable working independently with minimal supervision
• The ability to thrive in a fast-paced and deadline-driven environment

Benefits

• Comprehensive healthcare coverage (medical, dental, and vision plans)
• Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
• 401(k)-retirement savings
• Life & disability insurance
• An employee assistance program
• Legal support
• Auto, home insurance, pet insurance
• Employee discounts with preferred vendors

Pay

• Pay Rate Range: $80-$90, depending on experience

Schedule

• 7+ Months contract position, with potential extension or conversion