Senior Paid Media Manager

About the role

The Senior Paid Media Manager will oversee paid media strategies and performance across a portfolio of approximately 3–5 client accounts. This role requires a combination of hands-on channel expertise, client leadership, strategic consulting, and cross-functional collaboration.

Responsibilities

• Own the strategy, innovation, execution, and performance of paid media programs across a portfolio of approximately 3–5 client accounts.
• Develop, implement, audit, test, and optimize paid media campaigns aligned with client KPIs, business objectives, and marketing strategies.
• Plan and execute campaigns across major Search and Social platforms, including Google, Meta, LinkedIn, and TikTok.
• Explore and pilot emerging paid media channels, tools, and unconventional approaches to identify new opportunities for client growth.
• Collaborate closely with Creative and Analytics teams to develop effective creative strategies, measure performance, manage tagging, and strengthen campaign outcomes.
• Partner cross-functionally with SEO and other digital marketing specialists to create integrated strategies for clients receiving multiple services.
• Produce, analyze, and present insightful paid media performance reports directly to clients, turning campaign data into actionable recommendations.
• Serve as the primary paid media point of contact for assigned clients, leading biweekly and ad hoc meetings while building strong, trusted relationships.
• Manage client expectations, communicate project timelines accurately, and proactively address changes, risks, and delivery requirements.
• Contribute to client retention and account growth through strong communication, strategic storytelling, presentations, and relationship management.
• Maintain a strong understanding of each client's industry, target audience, competitive landscape, goals, and relevant media trends.
• Support sales enablement by identifying upsell and cross-sell opportunities and contributing to sales pitches, client onboarding, and campaign kickoffs.
• Delegate appropriate tasks to junior team members, review their work for quality, and ensure consistently high-quality client deliverables.
• Mentor and, where applicable, directly manage 1–2 Paid Media team members, supporting their professional development and performance.
• Contribute to media product development, process improvements, best-practice development, industry knowledge sharing, and broader departmental initiatives.

Requirements

• 5+ years of professional experience managing both Paid Search and Paid Social campaigns, with strong expertise across platforms such as Google, Meta, LinkedIn, and TikTok.
• Previous agency experience is required, with at least 3 years of meaningful client-facing experience serving as a primary point of contact.
• Proven ability to lead paid media strategy and take ownership of account performance and client outcomes.
• Strong testing and experimentation mindset, with an appetite for innovation and exploring new media channels and approaches.
• Experience collaborating with Creative teams, contributing to creative briefs, and using paid social insights to improve performance creative.
• Advanced proficiency with Google Analytics 4 and Google Sheets and/or Excel.
• Experience with Google Tag Manager and Supermetrics is a plus.
• Strong analytical and technical skills, with exceptional attention to detail and the ability to translate performance data into strategic recommendations.
• Excellent written and verbal communication skills, particularly in client-facing settings.
• Strong time management and organizational abilities, with the capacity to manage multiple accounts, priorities, and deadlines simultaneously.
• Ability to deliver high-quality work under tight deadlines in a fast-paced environment.
• Genuine curiosity and strong research skills, with the motivation to stay current on industry developments, platform changes, and emerging best practices.
• Receptiveness to constructive feedback and a demonstrated willingness to learn, adapt, and continuously improve.
• Strong interpersonal and leadership skills, with the ability to mentor teammates and contribute positively to a collaborative remote culture.

Benefits

• Unlimited paid time off (PTO).
• Comprehensive medical, dental, and vision insurance plans.
• Fully remote work environment for employees across the continental United States.
• Flexible, collaborative, and inclusive remote culture with virtual team events.
• Company-paid ClassPass membership.
• 12 weeks of paid parental leave.
• Summer Fridays.
• 401(k) retirement plan with employer matching.
• Opportunities for professional growth through mentorship, cross-functional collaboration, and participation in internal initiatives.
• A supportive culture emphasizing collaboration, continuous learning, empathy, and personal and professional development.