Senior Multimedia Producer

Position Summary

The Senior Multimedia Producer is responsible for creating engaging visual content that supports the marketing initiatives of the Eide Automotive Group. This position serves as the department's primary creative producer, developing high-quality video, graphic design, photography, and digital content for eight automotive dealerships. Working closely with the Director of Marketing and Marketing Operations Manager, the Senior Multimedia Producer transforms marketing strategies and monthly promotional offers into compelling creative assets that drive customer engagement and support sales initiatives. This role requires an organized, creative professional who thrives in a fast-paced production environment and enjoys managing recurring content creation while maintaining exceptional quality and attention to detail.

Essential Responsibilities

• Video Production: Serve as the primary producer of video content for the Eide Automotive Group. Responsibilities include: produce monthly promotional videos highlighting manufacturer incentives and special offers; create multiple video formats for various advertising platforms, including YouTube, Meta (Facebook & Instagram), paid search, and dealership websites; edit, render, export, and deliver video assets according to established production schedules; manage video projects from concept through final delivery; maintain consistency in branding, messaging, and visual quality across all dealership marketing campaigns.
• Graphic Design: Develop creative materials that support dealership advertising and internal marketing initiatives. Responsibilities include: design digital advertisements; create social media graphics; develop promotional materials; produce dealership event marketing collateral; design recruiting materials; create digital signage and presentation graphics; update creative assets with current manufacturer offers and promotions.
• Photography/Videography: Capture and manage photography supporting dealership marketing efforts. Responsibilities include: photograph and film dealership events; capture vehicle photography and film as needed; photograph and film employee recognition and recruiting initiatives; produce imagery for community engagement campaigns; maintain an organized digital photo video library.
• Social Media Content: Create visual content that supports dealership social media marketing. Responsibilities include: produce short-form promotional videos; content calendar production and management; create engaging visual assets for Facebook, Instagram and TikTok; develop creative content supporting dealership events and community involvement; maintain brand consistency across all platforms.
• Digital Asset Management: Maintain the department's creative asset library. Responsibilities include: organize project files; archive completed campaigns; maintain branding templates; manage video templates and graphics; ensure creative assets are properly stored and easily accessible; deliver creative assets to agency partners and 3rd party vendors.
• Creative Collaboration: Work closely with the Marketing Operations Manager and Director of Marketing to execute marketing initiatives. Responsibilities include: translate campaign objectives into creative assets; participate in creative planning discussions; recommend creative improvements; collaborate on campaign concepts; support dealership marketing requests as needed.
• Production Efficiency: Assist in improving creative workflows. Responsibilities include: utilize standardized templates to improve production speed; identify opportunities to streamline recurring monthly projects; assist in developing Standard Operating Procedures for creative production; explore new technologies and AI tools that enhance creative efficiency; maintain organized production schedules during peak campaign periods.

Qualifications

• Associate's or Bachelor's degree in Graphic Design, Multimedia, Digital Media, Marketing, Communications, or a related field, or equivalent professional experience.
• Two to five years of professional experience in multimedia production, graphic design, video production, or digital content creation.
• Strong portfolio demonstrating proficiency in video editing, graphic design, and digital content development.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Preferred Experience

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign)
• Video production and editing
• Motion graphics
• Photography and photo editing
• Digital asset management
• Social media content production
• AI-assisted creative tools and workflows

Core Competencies

• Creativity
• Video Production
• Graphic Design
• Visual Storytelling
• Time Management
• Organization
• Adaptability
• Collaboration
• Attention to Detail
• Problem Solving
• Continuous Learning

Success Measures

Success in this position will be measured by:

• Timely completion of recurring monthly video production.
• Consistent quality across all creative deliverables.
• Adherence to production schedules and deadlines.
• Accuracy of promotional messaging and creative assets.
• Efficient management of multiple projects.
• Continuous improvement of production workflows.
• Effective collaboration with internal teams and external partners.
• Positive feedback from dealership leadership and the Marketing Department.

Reporting Relationship

Reports to: Director of Marketing and Marketing Operations Manager

Works Closely With: Director of Marketing, Marketing Operations Manager, Dealership General Managers, Sales Managers, External Marketing Vendors

Benefits

As a full-time employee you will qualify for:

• 401(k) Retirement Plan
• Free Gym Membership
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Health Saving Account (HSA)
• Group Life Insurance

Position Purpose

The Senior Multimedia Producer serves as the creative production leader for the Eide Automotive Group Marketing Department. This role is responsible for producing compelling visual content that supports dealership marketing initiatives while ensuring consistent branding, efficient production, and high-quality execution across all advertising channels. By owning the department's creative production process, the Senior Multimedia Producer enables the Marketing Department to execute recurring monthly campaigns efficiently while supporting special projects, dealership events, recruiting initiatives, and future marketing growth.