Senior Meta Strategist

Role and Responsibilities

• Own client accounts and serve as the primary point of contact
• Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
• Send bi-weekly performance reports 24 hours before scheduled calls
• Build trust and relationships that drive renewals and referrals
• Paid Media Execution
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
• Manage campaign budgets, audience targeting, bid strategies, and creative testing
• Monitor daily performance and make adjustments to hit cost per appointment targets
• Troubleshoot underperforming campaigns and develop intervention strategies
• Copy and Creative Strategy
• Write ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, and messaging variations for testing
• Collaborate with video editors on creative production
• Use AI tools to accelerate copywriting while maintaining quality
• Technical Setup
• Set up tracking, pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead routing
• Troubleshoot technical issues between ad platforms and client systems

Requirements

• 5+ years of experience in paid media, specifically Meta advertising
• Experience managing multiple client accounts simultaneously
• Proven track record of hitting performance targets and retaining clients
• Strong copywriting skills with ability to write compelling ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation

Preferred Experience

• Experience in the financial services vertical
• Understanding of lead generation and appointment-setting campaigns
• Familiarity with video sales letter marketing methodology
• Experience with high-ticket, considered purchase funnels

Skills and Attributes

• You take ownership
• You are a strong communicator who can explain performance data to non-technical clients
• You are detail-oriented but able to move fast
• You are comfortable with direct client interaction and accountable for results

Benefits

• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus