Senior Media Strategist, NorthAm & LatAm

About the role

The Mission We are looking for a curious architect of growth to lead our media strategy across North America and LATAM. This isn't a set and forget role. We need a Senior Strategist who views media as a laboratory. You will be the bridge between high-level business objectives and the tactical execution that captures the attention of complex Buying Groups in the cybersecurity space.

Responsibilities

• Buying Group Orchestration: Move beyond the lead. You will design media strategies that identify, engage, and progress entire Buying Groups within target accounts. You’ll connect the dots between individual signals to build a cohesive picture of account intent and readiness.
• Strategic Influence & Stakeholder Management: You are a diplomat and an educator. You will partner with Field, Product, Sales, and Integrated Campaign teams to ensure media is aligned with product roadmaps and sales cycles. You don't just take orders; you provide a data-backed POV that shapes the broader marketing agenda.
• Content & Creative Catalyst: Use media performance data to influence the creative lab. You’ll provide the why that helps Creative and Content teams build high-performing assets, bridging the gap between what looks good and what drives action.
• The AdTech Visionary (POV): While you don’t own the plumbing of our AdTech stack, you are its most demanding user. You’ll maintain a strong POV on our toolkit (6Sense, Demandbase, DV360, etc.), identifying gaps and pushing for innovations that keep us ahead of the curve.
• Architect and Own the Media Plans: Lead the charge on select verticals for NAMS and LATAM media across Audio, Video, CTV, Social, Intent platforms, Content Syndication etc. You will aggressively test new channels, questioning traditional optimization tactics to find untapped pockets of growth.
• Drive Automation: Propel the team toward a hands-off-the-wheel future where possible. You will identify opportunities for machine learning and automation to handle the mundane, freeing you up to focus on high-level strategy and innovation.
• Business Impact Analysis: Connect media metrics to real-world business outcomes. You’ll examine the journey from first touch to closed-won, relentlessly interrogating the data to ensure we are driving high-value business, not just high-volume traffic.

Qualifications

• Experience: 10+ years in media strategy/planning, with a heavy lean into B2B. You’ve successfully navigated the complexities of long sales cycles and multi-stakeholder buying committees.
• The Toolkit: Mastery of the modern media stack that includes Google Marketing Platform, LinkedIn, and Intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential.
• Strategic Breadth: Proven ability to influence creative and content strategy through the lens of media performance.
• Business Acumen: You understand the P&L. You can speak the language of Sales and Product as fluently as you speak the language of CPMs and CTRs.

Pay

$138,000.00 - $222,000.00/yr

Schedule

Full-Time