Senior Media Sales Planner
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. With more than 130 years of unrivaled quality content, Dow Jones operates one of the world’s largest newsgathering operations and is home to leading publications and products such as the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
The Sales Planning team is comfortable working in a deadline-driven environment and values clear communication about deliverables. Successful individuals prioritize their workload, adapt quickly to urgent matters, and focus on pricing integrity, media plan strategy, and campaign delivery. The team also emphasizes continued upskilling, leadership training, and opportunities. By joining this global Sales Planning organization, you will be part of a diverse team where you will learn, be challenged, and work across best-in-class advertising campaigns.
Responsibilities
- Serve as a resource in support of the governance process for vertical planning team members.
- Assist team members in responding to complicated client requests.
- Serve as a resource to the planning team during the media plan development process.
- Collaborate with the planning manager and planning director to identify resource challenges within the vertical.
- Assist the planning manager with onboarding and ongoing training of associate planners and planners.
- Develop a solid understanding of Dow Jones product offerings and operational capabilities.
- Help team members identify and mitigate problems before they occur, including troubleshooting viewability, fraud, discrepancies, and more.
- Work with sales to provide proposal ideas and inventory solutions that meet client expectations and proposal objectives while maintaining pricing integrity and inventory package strategy.
- Produce sales proposals in the order management system leveraging yield tools as required.
- Reserve campaigns in the order management system once the deal is approved.
- Coordinate with sales and ad ops teams to launch campaigns and execute client optimizations to balance revenue with client goals.
- Utilize historical data to support strategic decisions in the creation of new programs.
Requirements
- Ideally 5+ years of experience working with an online advertising operations or planning team.
- Experience using one or more internet ad serving systems and order management systems (e.g., GAM, Operative) preferred.
- Ability to work independently as well as collaboratively within a team.
- Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
- Strong analytical, strategic, and creative problem-solving skills.
- Excellent communication and interpersonal skills, both in person and via email or phone.
- Strong project management and organizational skills.
- Detail-oriented and highly motivated.
- Proficiency in computer applications (e.g., Excel, Word).
- BA/BS college degree preferred.
Benefits
- Comprehensive healthcare plans.
- Paid time off.
- Retirement plans.
- Comprehensive medical, dental, and vision insurance plans.
- Education benefits.
- Paid maternity and paternity leave.
- Family care benefits.
- Commuter transit program.
- Subscription discounts.
- Employee referral program.
Pay
Base pay range: $75,000.00 - $95,000.00. We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.