Senior Media Buyer & Planner

Key Responsibilities

• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels
• Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment
• Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data
• Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics
• Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness
• Prepare executive-level reports and presentations for federal stakeholders
• Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery

Requirements

• Minimum Qualifications: Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field; minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications; demonstrated experience managing multi-channel paid media campaigns; strong analytical, reporting, budgeting, and campaign optimization skills; experience with audience targeting, geo-targeting, media analytics, and performance measurement
• Highly Desired Qualifications: Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives; experience managing large-scale federal communications campaigns and media buys exceeding $1 million; experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls; experience developing campaigns targeting Veteran and active-duty military populations

Location: Remote (U.S.)
Employment Type: Consultant / Subcontractor

Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.

Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)

Disclaimer: GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place. If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.

When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview. Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable.

We are an Equal Opportunity Employer.