Senior Media Planner, Strategic Planning

Responsibilities

• Use media planning tools to recommend campaign strategies that align with client business goals
• Identify optimal media partners and platforms to maximize campaign impact
• Analyze demographic trends to inform data-driven media recommendations
• Incorporate offline media experience to establish strategic benchmarks
• Deliver innovative marketing solutions while serving as a key client contact
• Collaborate across teams to ensure planning aligns with measurement capabilities
• Work closely with planning tool partners to enhance the agency's tool suite

Qualifications

• 5+ years of media buying, planning, and strategy experience focused on US national markets
• Proficiency in cross-channel planning, including linear TV, digital media, and streaming services
• Expertise in using planning and research tools such as Nielsen, Resonate, and Kantar
• Strong understanding of KPIs ranging from performance marketing to brand awareness
• Demonstrated ability to build relationships as a trusted advisor to clients
• Excellent written and oral communication skills with a knack for storytelling in presentations
• Willingness to travel 1-2 times a month for onsite meetings

Benefits

• Unlimited PTO encouraging work-life balance and vacation time
• Seventeen paid holidays, with flexibility for additional religious observances
• Flex Fridays allowing early starts for weekends
• Three weeks of office closure annually for a complete unplugging experience
• Comprehensive healthcare options including medical, dental, vision, and more
• 401(k) retirement plan with company matching and immediate vesting

Pay

$100,000 – $120,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available