Senior, Media Planner

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to parse the posting. Let's extract content: - Title: Wrench Group | Growth & Performance Marketing | Location Remote with 10%-20% Travel - Intro: "If you love figuring out where to invest, how much to invest, and which mix of media will make the biggest impact in a local market, this may be the role for you. Wrench Group is looking for an experienced Media Planner to develop local awareness strategies across a diverse portfolio of markets. You'll bring together traditional channels like broadcast TV, terrestrial radio, and OOH with CTV, streaming video, digital TV, and digital audio to build integrated media plans designed around the realities of each market. This isn't about applying the same media formula everywhere. You'll dig into audience behavior, competition, seasonality, media consumption, cost dynamics, business needs, and local demand to determine the right strategy for each market. Then you'll partner with our Media Buyer to turn that strategy into an executable, measurable media plan." - "Please note We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future." - "Why Wrench Group? Wrench Group is a growing organization made up of leading home services brands across the country. Our marketing team works across multiple markets, brands, and channels, giving you the opportunity to work at meaningful scale while staying connected to the dynamics of local-market performance." - "What’s In It For Me? Market Value Compensation with robust bonus potentialUnlimited PTO PlanHealth, Vision and Dental plans for you and your family to choose from401K Retirement Plan company will match 30% up to the first 6% of your contributed amountLife Insurance, Short-Term and Long-Term DisabilitySpecial Program Options FSA, EAP, Legal Services, and Identity TheftWorking in a dynamic, collaborative, and fun environmentCoached and supported career growth through Wrench University" - "What Will I Do? Build Local Media Strategies Develop integrated awareness strategies across broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital and streaming audio, OOH, and other high-reach channels.Evaluate audience behavior, competitive activity, seasonality, media consumption, market costs, capacity, and business needs.Recommend the right channel mix, investment level, reach, frequency, flighting, and timing for each market and service line.Translate business objectives into clear media briefs and measurable plans. Own Investment Planning & Forecasting Build awareness investment plans by market, channel, audience, service line, and planning period.Forecast reach, frequency, impressions, response, site traffic, branded search, lead contribution, and other business signals.Partner with Finance, Regional Marketing, Paid Search, and Paid Social to align awareness spending with lead plans, promotions, capacity, and demand. Turn Data Into Market Insights Analyze local media consumption, audience behavior, competitive activity, historical results, search demand, social response, and seasonal patterns.Identify awareness gaps, growth opportunities, market coverage needs, and investment risks.Determine where the scale of traditional broadcast and the targeting capabilities of digital media should work together. Measure, Learn & Adjust Establish clear measurement expectations across traditional and digital channels.Evaluate performance against the plan and recommend changes to investment levels, channel mix, audience, market coverage, or flighting.Partner closely with the Media Buyer to translate strategy into trackable, executable buys.Connect awareness strategy with Paid Search and Paid Social so upper-funnel investment supports downstream demand and conversion." - "Do I Have What it Takes? You're curious about why one market behaves differently from another. You can move comfortably between data and strategy—looking at audience behavior, competitive conditions, media costs, demand signals, and business needs and turning them into a clear recommendation. You aren't committed to traditional media or digital media. You're committed to finding the right combination for the market and the business objective. And you're comfortable answering the questions that matter Where should we invest? How much? When? In which channels? What should we expect that investment to accomplish? Ideally, you'll bring 10+ years of local media planning or integrated marketing planning experience across awareness and upper-funnel channels.Experience developing media plans across broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital/streaming audio, and OOH.A strong understanding of how traditional and digital channels work together—not as separate strategies.Strong analytical, forecasting, and financial planning skills.The ability to take complex market and performance data and turn it into a clear investment recommendation.Confidence explaining media strategy, tradeoffs, and measurement to both marketing and non-marketing leaders.Bachelor's degree in marketing, advertising, business, analytics, communications, or a related field—or equivalent practical experience." - Then EEO boilerplate: "Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The company encourages all qualified candidates who are eligible to work in the United States to apply, but it does not sponsor applicants or employees who require a visa to work legally." We need to remove EEO boilerplate and any legal/EEO/equal-opportunity/scam-warning boilerplate. Also remove duplicated lines, application instructions (none). Also remove cookie/navigation etc. We need to preserve all substantive information. Now we need to decide sections. We have: - About the role: maybe the intro paragraph(s) describing role, location, travel, etc. Could be "About the role" or "Overview". The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings based on content. We have sections: - "If you love figuring out..." (intro) could be "About the role". - "Why Wrench Group?" could be "About the company" but not in list; maybe we can incorporate into "About the role" or separate "Why Wrench Group?" but not in allowed list. The allowed list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can also add other headings? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests those are examples, but we can use other headings if needed? It says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect we use those headings where appropriate. We can also add other headings if needed, but better to stick to those. We have content that maps: - Responsibilities: "What Will I Do?" section with bullet-like sentences. Could be responsibilities. - Requirements/Qualifications/Skills: "Do I Have What it Takes?" includes experience, skills, education. Could split into Requirements (experience), Qualifications (education), Skills (analytical, forecasting, etc). But we can combine. - Benefits: "What’s In It For Me?" includes compensation, bonus, unlimited PTO, health/vision/dental, 401k match, life insurance, disability, special program options (FSA, EAP, Legal Services, Identity Theft), dynamic environment, career growth. That's benefits. - Pay: The posting mentions "Market Value Compensation with robust bonus potential". That's pay info. Could be a Pay section. - Schedule: Not mentioned besides remote with 10%-20% travel. That's schedule/location/travel. Could be Schedule section. We need to avoid creating sections with placeholder text. All sections have real content. We need to output only HTML fragment, no /, no markdown fences. We need to use

  for section headings. Use

  • for any list of duties/requirements/benefits, and

    for prose. We need to decide how to format lists. For responsibilities, we have multiple sentences that could be list items. For requirements/qualifications/skills, also list. For benefits, list. We need to preserve all substantive information; do not invent or summarize away detail. We need to remove boilerplate like EEO, visa note? The visa note: "Please note We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future." That's not EEO but it's about visa sponsorship. Should we keep? It's substantive? It's a note about eligibility. Might be considered minor metadata; but we could fold into a short

    or drop it. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it." This note is minor metadata about visa sponsorship; we could fold into a short

    maybe under About the role or at end. But we could also drop it? It's not job ID but it's a note. I'd keep it as a short paragraph under About the role maybe. Also "Location Remote with 10%-20% Travel" is location info; could be part of About the role or Schedule. We need to avoid duplication. Let's extract substantive content pieces: Intro paragraph(s): - "If you love figuring out where to invest, how much to invest, and which mix of media will make the biggest impact in a local market, this may be the role for you." - "Wrench Group is looking for an experienced Media Planner to develop local awareness strategies across a diverse portfolio of markets." - "You'll bring together traditional channels like broadcast TV, terrestrial radio, and OOH with CTV, streaming video, digital TV, and digital audio to build integrated media plans designed around the realities of each market." - "This isn't about applying the same media formula everywhere." - "You'll dig into audience behavior, competition, seasonality, media consumption, cost dynamics, business needs, and local demand to determine the right strategy for each market." - "Then you'll partner with our Media Buyer to turn that strategy into an executable, measurable media plan." Location/travel: "Location Remote with 10%-20% Travel" (from header). Could be separate line. Visa note: "Please note We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future." Why Wrench Group?: - "Wrench Group is a growing organization made up of leading home services brands across the country." - "Our marketing team works across multiple markets, brands, and channels, giving you the opportunity to work at meaningful scale while staying connected to the dynamics of local-market performance." What’s In It For Me? (Benefits): - "Market Value Compensation with robust bonus potential" - "Unlimited PTO Plan" -