Senior Media Planner, Programmatic

About the role

This position is a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients, primarily within the luxury automotive category.

Responsibilities

• Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
• Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
• Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights that shape ongoing strategy.
• Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
• Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
• Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
• QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
• Present strategic recommendations, insights, and results to internal teams and client stakeholders.
• Support junior team members through guidance, mentorship, and performance feedback.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
• Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
• Experience developing strategies for audience targeting, data activation, measurement, and attribution.
• Ability to analyze performance data and synthesize into clear insights and recommendations.
• Experience working with luxury, automotive, or premium brands is a plus.
• Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
• Excellent communication, presentation, and storytelling skills.
• Able to manage multiple projects in a fast-paced environment with attention to detail.
• Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
• Proficiency in Excel, PowerPoint, and project management workflows.

Qualifications

• Hands-on-keyboard DSP experience.
• Google Marketing Platform or Trade Desk Certifications.
• Experience with brand lift studies, MMM, MTA, or advanced analytics.
• Exposure to identity solutions, clean rooms, or privacy-safe data models.
• Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies.
• Experience with DCO at scale.
• Regional media planning experience.

Skills

• Strategic thinking and problem-solving.
• Data analysis and interpretation.
• Collaboration and teamwork.
• Adaptability and flexibility.
• Attention to detail.

Benefits

• Comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.
• A hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• Resources like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• Annual Day of Good and volunteer opportunities throughout the year.
• Professional development trainings and regular structured performance reviews.
• Fun committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc.

Pay

The Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Schedule

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.