Senior Media Planner, Programmatic

About the role

This position is a strategic leader responsible for developing, executing, and optimizing programmatic media plans for luxury automotive clients. Key responsibilities include:

• Developing full-funnel programmatic media plans
• Evaluating and recommending audience segmentation strategies
• Collaborating with analytics and insights teams
• Analyzing campaign results and generating insights
• Partnering with creative, account, and production teams
• Communicating with platform partners
• QAing programmatic media plans and deliverables
• Presenting strategic recommendations and insights

Responsibilities

As a Senior Media Planner, Programmatic, you will:

• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows
• Define measurement frameworks, testing roadmaps, and learning agendas
• Translate performance insights into compelling stories
• Guide ongoing optimization and testing
• Align messaging, placements, and deliverables with creative, account, and production teams
• Stay ahead of innovations and competitive intelligence
• Manage multiple projects in a fast-paced environment

Requirements

Qualifications for this role include:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media
• Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics
• Experience developing strategies for audience targeting, data activation, measurement, and attribution
• Excellent communication, presentation, and storytelling skills
• Ability to manage multiple projects in a fast-paced environment with attention to detail
• Familiarity with ad serving, measurement, and verification tools
• Proficiency in Excel, PowerPoint, and project management workflows

Skills

The ideal candidate should possess:

• Hands-on-keyboard DSP experience
• Google Marketing Platform or Trade Desk Certifications
• Experience with brand lift studies, MMM, MTA, or advanced analytics
• Exposure to identity solutions, clean rooms, or privacy-safe data models
• Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies
• Experience with DCO at scale
• Regional media planning experience

Benefits

Additional benefits include:

• Comprehensive benefits and perks
• Hybrid work schedule
• Resources for various communities
• Tuition reimbursement
• Pet adoption assistance
• Family forming assistance reimbursement
• Professional development trainings
• Regular structured performance reviews
• Fun committee for celebrations

Pay

The base salary range for this position is USD $60,800.00 - USD $93,600.00/Annually.