Senior Media Manager

Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing, and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.

About the role

The Senior Media Manager is responsible for overseeing and supporting the development of media strategies and plans for assigned media clients, ensuring the program meets client objectives and helps grow their online business. The core responsibilities include leading media components of various client accounts through thought leadership, media planning, media buying and execution, as well as vendor relations. The Senior Media Manager will lead the media campaign strategy, anticipate client needs, and manage all communication plans and projects for the team.

Responsibilities

• Lead the strategic media planning/execution and serve as a resource for junior staff for advice and counsel.
• Think strategically about complex programs for assigned client relationships by providing thoughtful recommendations and action plans for campaigns that drive high ROI.
• Contribute to media strategy, build solid relationships with clients across all levels and functions, and execute media plans.
• Present to clients and internal teams, effectively communicating overall plan strategy, including tactics across all media types.
• Define, manage, optimize, and improve success metrics across all digital media channels, and at the group, team, and individual levels.
• Ensure that clear strategies, targeted and optimized media mix, innovative messaging, continual test and learn, and actionable measurement are in place.
• Manage media IOs and POs to ensure partners are paid accurately and on time.

Requirements

• Bachelor’s Degree strongly preferred.
• 5-7+ years of experience in the media industry.
• Experience in digital marketing/media and current knowledge of trends and innovations in digital media.
• Strong background in performance and commerce/retail media required.
• Advanced computer skills (MS Word, Excel, PowerPoint).
• Confident and effective at building trusted strategic relationships with partners.

Skills

• Working knowledge of Insights tools and retail media platforms including Sam's Club Connect, Walmart Connect, Costco, Instacart, and Kroger.
• In-depth knowledge of closed-loop reporting.
• Creative problem-solver with the ability to use data to solve problems and tell effective stories.
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.
• Experience with Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio), and Retail.com desired.

Pay

$79,860.00 - $85,000.00 per year

Schedule

Full time