Senior MarTech Manager

Responsibilities

• Own the evolution of the Martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting edge AI and agentic solutions to enable best in class personalization.
• Own the evolution of the Pega Decisioning and Real Time Marketing platforms, designing architecture and decisioning strategy to build a flexible, scalable, future-proofed platform.
• Deep-dive into the technical depth of Marketing Technology to scale our tech stack to achieve agentic personalization goals and provide best-in-class industry expertise on both current and future technology stack.
• Lead day-to-day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
• Lead large-group working sessions focused on the execution of work, making decisive trade-offs based on both business impact and technical feasibility.
• Experience in navigating the Adobe ecosystem and other MarTech tools to power next-gen personalization, with the strategic vision to synchronize decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.

Requirements

• Master’s degree or MBA in a technical or business-related field.
• Deep familiarity with Pega or similar decisioning engines.
• Deep familiarity with MarTech tools like the Adobe and Google suite.
• Eight or more years of total experience, specifically within the Telecommunications industry or MarTech field.
• Strong understanding of AI/ML frameworks and how they power personalization at scale.
• A detail-oriented mindset with a background in coding or data analytics (SQL, Python) that allows you to engage meaningfully with technical architects and data scientists.
• Proven experience in "Save" or "Retention" strategy and the logic behind automated offer decisioning and outbound marketing.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of marketing technology and strategy experience, with a focus on MarTech, Adobe, and Pega.
• Experience leading marketing technology teams where the focus is on both strategy and technology.
• Experience building PowerPoint storytelling decks.
• Experience delivering "exec-ready" presentations to senior leadership.
• Experience leading large-scale technical working sessions with both technical and business peers, and managing a large internal team.

Skills

• Strategic thinking.
• Technical strategy and execution.
• Storytelling and executive presentation skills.
• Agentic and AI/ML integration.
• Data analytics and measurement.
• Leadership and team management.

Benefits

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.