Senior Marketing Web Developer (Contract, Hybrid)

Your Impact Starts Here

We're looking for a Web Development Engineer to own the performance, quality, and growth of our website (built on Webflow)—one of the company's most important customer acquisition channels.

• Own technical quality across joinhomebase.com.
  • Responsible for Core Web Vitals and site performance, and work in collaboration with the Organic team to continuously improve SEO/AEO health.
  • Diagnose and resolve performance regressions across LCP, INP, and CLS on mobile web and desktop.
  • Identify root causes and implement fixes.
  • Work within Webflow’s constraints and around them where needed.
• Build and launch landing pages for paid, SEO, and campaign initiatives.
  • Create scalable templates and reusable components that help Marketing move faster.
  • Partner with Design and Marketing to deliver fast, high-quality experiences.
• Improve the website-to-signup journey and reduce friction throughout onboarding.
  • Design and implement A/B tests across landing pages, messaging, and conversion flows.
  • Use analytics and customer behavior data to prioritize and measure impact.
• Use AI tools to accelerate development, improve quality, and automate workflows.
  • Identify opportunities to increase team productivity through AI and automation.

The Foundation for Success

• 6-8+ years of web development experience.
  • Deep, hands-on Webflow expertise is required — not just page-building, but CMS architecture, custom code integration, and performance optimization.
  • You should be able to audit our site setup and immediately have opinions.
• Strong HTML, CSS, and JavaScript skills.
  • Experience with experimentation, analytics, and conversion optimization.
  • You understand how experimentation tooling interacts with Webflow.
  • Familiarity with tools like Amplitude, Statsig, and Hotjar is a plus.
• Strong understanding of web performance, accessibility, and SEO.
  • Experience integrating websites with product onboarding, analytics, and marketing systems.

Ai-Fluency

Successful candidates will demonstrate:

• Comfort using AI tools to accelerate development and reduce repetitive work.
• Ability to improve workflows and productivity through AI.
• Curiosity about emerging AI technologies and practical applications.

The Homie Way

• Be Customer Obsessed – Solve problems with empathy and creativity.
• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What To Expect During The Interview Process

• Meet the Talent Acquisition team, Mavel W.
  • Mavel W. is the Talent Acquisition team member responsible for the interview process.
• Meet the Hiring Manager, Kristen S.
  • Kristen S. is the Hiring Manager for this role.
• Participate in a Technical Deep Dive
  • This is a detailed discussion focused on the technical aspects of the role.
• Meet the Head of Growth Marketing, Jenna B.
  • Jenna B. is the Head of Growth Marketing and will likely discuss broader marketing strategies and initiatives.

Background Check + Offer Stage

After the interview process, Homebase will conduct a background check and extend an offer if you are successful.

Welcome to the team, Homie 🎉

Welcome to Homebase! We're excited to have you on board and look forward to working together to make work radically easier for small businesses.

Belonging at Homebase

We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.