Senior Marketing Web Developer

About the role

This is not just a coding job. It is for someone who wants to understand why things work, not just how to build them. We are looking for a Senior Marketing Web Developer to own the conversion surface of a multi-brand consumer products portfolio. You will build the landing pages, funnels, and checkout flows that our media spend runs into — and you will own whether we can trust the numbers that come back out. You will work in our Santa Ana office, five days a week, sitting alongside the media buyers and CRO team whose ideas you turn into deployed pages.

Responsibilities

• Landing page & funnel development.
  • Building conversion-focused pages from Figma, custom checkout flows and multi-step funnels in Checkout Champ, Webflow builds, and rapid A/B test variants in a high-velocity testing environment.
• Tracking & analytics integrity.
  • Meta Pixel and CAPI, TikTok Pixel, GA4, Google Tag Manager. Every funnel tracks correctly at every step, and every test is measurable.
• Shopify storefront customization.
  • Theme modifications, custom Liquid sections, product page and checkout enhancements, and app integrations across three brands.
• CRO partnership.
  • Reviewing funnel and campaign performance with the marketing team, contributing test ideas, and saying "I think we should try X" based on what you are seeing in the data.

Requirements

• You're a Fit:
  • 4-6 years building conversion-focused web experiences — landing pages, funnels, or eCommerce storefronts — with a portfolio of pages you personally built.
  • Strong command of HTML, CSS, and JavaScript fundamentals, with mobile-first responsive development as a default habit.
  • Hands-on experience implementing and debugging tracking: GA4, GTM, Meta Pixel (ideally with Conversions API), TikTok Pixel, Shopify and Liquid theme development experience; comfort extending product, cart, and checkout experiences.
  • Experience with custom checkout platforms — Checkout Champ, ClickFunnels, or comparable — or clear evidence you can pick one up fast.
  • Practical fluency with AI coding tools, and the judgment to know their limits.
  • Real CRO instincts: you can look at two variants and tell us why one won, and what invalidates a test.
  • Willingness and ability to be in our Santa Ana office five days a week.

Nice to Have

• Experience with Checkout Champ or a comparable custom checkout platform.
• Server-side tracking / Meta Conversions API implementation.
• Webflow experience or exposure to visual page builders.
• Past DTC or eCommerce brand experience, in-house rather than agency.
• Formal exposure to A/B testing tools and CRO methodology.
• Past experience with Figma and design handoff workflows.

Benefits

Work in-office with a top-performing DTC team in Santa Ana, CA
Ownership of the full conversion surface across growing consumer brands
Hands-on exposure to real revenue-driving projects and real performance data
Opportunity to grow into lead and principal technical roles as the portfolio scales
Competitive compensation and benefits package