Senior Marketing Web Developer
for each section heading. Use - for lists. Use
for prose. Do not repeat job title. Do not include metadata like Job ID. Remove boilerplate like EEO etc. Also remove navigation/legal etc. The posting includes some boilerplate at end: "At Invicti, we embrace diversity..." that's EEO, should be removed. Also "As we operate..." maybe also boilerplate but it's about total rewards; could be considered part of Benefits? It's generic but maybe keep as part of Benefits? It's not specific benefit details; it's more about philosophy. Might be considered boilerplate; but it's not explicitly EEO. However instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The diversity statement is EEO, so remove. Also the preceding paragraph about Total Rewards maybe part of Benefits but it's generic; but we can keep if it's substantive? It's not a specific benefit; it's more about philosophy. Might be considered filler. Safer to remove.
We need to preserve all substantive information. So include sections: About the role? Actually "Who We Are" is company description; could be considered About the role? Not exactly. Could be "About the company". But instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They gave examples but we can use other headings if appropriate? Probably we should map content to those headings. "Who We Are" could be "About the role"? Not exactly. Maybe we can treat as "About the role" describing the role and company. But we have "Who You Are" describing candidate. That could be "Requirements" or "Qualifications". Actually "Requirements" section already present. "Who You Are" is more about desired traits; could be part of Requirements. But we already have a Requirements bullet list later. Might combine.
Better to follow the given headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content for About the role (maybe combine Who We Are and Who You Are?), Responsibilities (What You Will Be Doing), Requirements (What You Will Need), Technical Requirements (maybe Skills), Benefits (Benefits). Pay and Schedule not present, omit.
We need to avoid empty sections. So produce sections with actual content.
Let's extract:
About the role: Could be a brief description: "Invicti Security helps more than 4,000 organizations worldwide secure web applications and APIs with the industry’s most accurate application security platform, powered by 20 years of technology leadership in DAST. Combining proof-based testing, runtime intelligence, and continuous innovation, Invicti enables AppSec teams to identify real risk, reduce alert noise, and ship secure software faster." That's company description. Also role description: "We are looking for an AI-first, Senior Marketing Web Developer to own our marketing website — you understand not just the code behind it, but how it operates, how it performs, and how it’s coordinated across teams. This is a hybrid role: hands-on management of our web platform, fluent in the broader marketing tech and web stack, and comfortable being the single point of accountability for a site that drives critical pipeline." Could be included.
Responsibilities: list from "What You Will Be Doing": bullet points.
Requirements: from "What You Will Need:" bullet list.
Skills: from "Technical Requirements:" bullet list.
Benefits: from "Benefits" section: list items.
We need to use
- for any list of duties/requirements/benefits. So each bullet list becomes
- ...
. For prose, use .
We must not repeat job title. Not include any metadata.
Let's craft HTML.
Start with
About the role
then ...
.
Then Responsibilities
then - ... each bullet.
Then
Requirements
then .
Then Skills
then .
Then Benefits
then .
Make sure to preserve all substantive information. Let's extract bullets precisely.
From "What You Will Be Doing":
- Website build and maintenance: Design, build, and maintain marketing website pages and components in Webflow (or a comparable visual-development platform), balancing speed with a maintainable, scalable structure.
- Operations and coordination: Act as the central owner of the website — triaging requests, setting priorities, and coordinating with design, content, demand gen, and engineering so changes ship without stepping on each other.
- Tooling and integrations: Manage the web stack: CMS, forms, tag management, marketing automation, and third-party integrations, keeping the pipeline between the website and downstream systems (CRM, marketing automation) clean and reliable.
- Analytics and funnel optimization: Track site performance, conversion, and funnel drop-off using web analytics tools; turn findings into a prioritized, evidence-backed roadmap of experiments and fixes.
- Growth and lead acquisition: Partner with growth marketing on conversion paths that support lead acquisition — treating the site as a growth channel, not a static brochure.
- AI-assisted workflows: Use AI tools where they genuinely speed up the work — for example, content variations, QA, personalization, or reporting — and know when a manual, evidence-based approach is the better call.
- Communication: Keep stakeholders informed on the roadmap, tradeoffs, and status without needing to be asked; be the person others go to for “what’s the state of the website.”
- Taking on evolving duties and special projects that align with the shifting priorities of the Marketing Department
That's 8 bullets.
From "What You Will Need:" (Requirements):
- 3 to 5 years of web flow experience with a track record of building and maintaining production marketing sites.
- Experience owning a website’s operations, not just its code — prioritizing requests, coordinating stakeholders, and being accountable for the site as a whole.
- Working knowledge of the broader web stack: CMS platforms, tag management, forms, and integrations between the website and marketing/sales tools.
- Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes.
- Direct experience with marketing websites in a growth or lead-acquisition context — you understand how site structure and content connect to the pipeline.
- Practical experience applying AI tools to real web workflows, with a clear sense of where they add value and where they don’t.
- Strong written and verbal communication — you can explain technical material to a non-technical stakeholder and vice versa.
That's 7 bullets.
From "Technical Requirements:" (Skills):
- Webflow and WordPress Experience; good knowledge of CSS/HTML/JS
- Experience managing client-side and server-side aspects of web applications
- Tag management (Google Tag Manager) and Website Performance (GA4, Hotjar)
- Marketing automation/CRM integrations (HubSpot, Marketo, Salesforce) including forms, lead-routing logic and API and 3rd party integrations
- Git or similar version control and workflow platform
- Basic understanding of back-end/framework management and application-level code and database design and development
That's 6 bullets.
From Benefits:
- Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.
- Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
- Parental Leave: 16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding parent
- 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting
- We Value Adult/Life Balance Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered
- Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued
- Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
- Volunteerism Time Off : 5 days of paid time off each year to participate in the volunteer activities of your choice
- We Value You Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth At Invicti, we believe our people are at the core of our success. Our Total Rewards approach is designed to attract, support, and grow exceptional talent by offering a balanced mix of competitive compensation, meaningful benefits, and opportunities for recognition and development. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs. (duplicate?) Actually there is duplication: "We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs." appears twice. We should deduplicate. Also the paragraph about Total Rewards is somewhat generic but maybe keep as part of Benefits? It's not a specific benefit but could be considered part of Benefits description. However it's quite generic and maybe filler. But it's under Benefits heading in original. We'll keep it but deduplicate.
We should also remove the line "We Value You Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth At Invicti, we believe our people are at the core of our success. Our Total Rewards approach is designed to attract, support, and grow exceptional talent by offering a balanced mix of competitive compensation, meaningful benefits, and opportunities for recognition and development. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs." That's a bit fluffy but it's part of Benefits section. We'll keep it but ensure no duplication.
Let's craft Benefits bullets:
- Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.
- Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
- Parental Leave: 16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding parent
- 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting
- Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule.
- Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued.
- Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate.
- Volunteerism Time Off: 5 days of paid time off
for prose. Do not repeat job title. Do not include metadata like Job ID. Remove boilerplate like EEO etc. Also remove navigation/legal etc. The posting includes some boilerplate at end: "At Invicti, we embrace diversity..." that's EEO, should be removed. Also "As we operate..." maybe also boilerplate but it's about total rewards; could be considered part of Benefits? It's generic but maybe keep as part of Benefits? It's not specific benefit details; it's more about philosophy. Might be considered boilerplate; but it's not explicitly EEO. However instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The diversity statement is EEO, so remove. Also the preceding paragraph about Total Rewards maybe part of Benefits but it's generic; but we can keep if it's substantive? It's not a specific benefit; it's more about philosophy. Might be considered filler. Safer to remove. We need to preserve all substantive information. So include sections: About the role? Actually "Who We Are" is company description; could be considered About the role? Not exactly. Could be "About the company". But instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They gave examples but we can use other headings if appropriate? Probably we should map content to those headings. "Who We Are" could be "About the role"? Not exactly. Maybe we can treat as "About the role" describing the role and company. But we have "Who You Are" describing candidate. That could be "Requirements" or "Qualifications". Actually "Requirements" section already present. "Who You Are" is more about desired traits; could be part of Requirements. But we already have a Requirements bullet list later. Might combine. Better to follow the given headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content for About the role (maybe combine Who We Are and Who You Are?), Responsibilities (What You Will Be Doing), Requirements (What You Will Need), Technical Requirements (maybe Skills), Benefits (Benefits). Pay and Schedule not present, omit. We need to avoid empty sections. So produce sections with actual content. Let's extract: About the role: Could be a brief description: "Invicti Security helps more than 4,000 organizations worldwide secure web applications and APIs with the industry’s most accurate application security platform, powered by 20 years of technology leadership in DAST. Combining proof-based testing, runtime intelligence, and continuous innovation, Invicti enables AppSec teams to identify real risk, reduce alert noise, and ship secure software faster." That's company description. Also role description: "We are looking for an AI-first, Senior Marketing Web Developer to own our marketing website — you understand not just the code behind it, but how it operates, how it performs, and how it’s coordinated across teams. This is a hybrid role: hands-on management of our web platform, fluent in the broader marketing tech and web stack, and comfortable being the single point of accountability for a site that drives critical pipeline." Could be included. Responsibilities: list from "What You Will Be Doing": bullet points. Requirements: from "What You Will Need:" bullet list. Skills: from "Technical Requirements:" bullet list. Benefits: from "Benefits" section: list items. We need to use
- for any list of duties/requirements/benefits. So each bullet list becomes
- ...
. We must not repeat job title. Not include any metadata. Let's craft HTML. Start with
About the role
then...
. ThenResponsibilities
then- ... each bullet.
Then
Requirements
then- .
Then
Skills
then- .
Then
Benefits
then- .
Make sure to preserve all substantive information. Let's extract bullets precisely.
From "What You Will Be Doing":
- Website build and maintenance: Design, build, and maintain marketing website pages and components in Webflow (or a comparable visual-development platform), balancing speed with a maintainable, scalable structure.
- Operations and coordination: Act as the central owner of the website — triaging requests, setting priorities, and coordinating with design, content, demand gen, and engineering so changes ship without stepping on each other.
- Tooling and integrations: Manage the web stack: CMS, forms, tag management, marketing automation, and third-party integrations, keeping the pipeline between the website and downstream systems (CRM, marketing automation) clean and reliable.
- Analytics and funnel optimization: Track site performance, conversion, and funnel drop-off using web analytics tools; turn findings into a prioritized, evidence-backed roadmap of experiments and fixes.
- Growth and lead acquisition: Partner with growth marketing on conversion paths that support lead acquisition — treating the site as a growth channel, not a static brochure.
- AI-assisted workflows: Use AI tools where they genuinely speed up the work — for example, content variations, QA, personalization, or reporting — and know when a manual, evidence-based approach is the better call.
- Communication: Keep stakeholders informed on the roadmap, tradeoffs, and status without needing to be asked; be the person others go to for “what’s the state of the website.”
- Taking on evolving duties and special projects that align with the shifting priorities of the Marketing Department
That's 8 bullets.
From "What You Will Need:" (Requirements):
- 3 to 5 years of web flow experience with a track record of building and maintaining production marketing sites.
- Experience owning a website’s operations, not just its code — prioritizing requests, coordinating stakeholders, and being accountable for the site as a whole.
- Working knowledge of the broader web stack: CMS platforms, tag management, forms, and integrations between the website and marketing/sales tools.
- Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes.
- Direct experience with marketing websites in a growth or lead-acquisition context — you understand how site structure and content connect to the pipeline.
- Practical experience applying AI tools to real web workflows, with a clear sense of where they add value and where they don’t.
- Strong written and verbal communication — you can explain technical material to a non-technical stakeholder and vice versa.
That's 7 bullets.
From "Technical Requirements:" (Skills):
- Webflow and WordPress Experience; good knowledge of CSS/HTML/JS
- Experience managing client-side and server-side aspects of web applications
- Tag management (Google Tag Manager) and Website Performance (GA4, Hotjar)
- Marketing automation/CRM integrations (HubSpot, Marketo, Salesforce) including forms, lead-routing logic and API and 3rd party integrations
- Git or similar version control and workflow platform
- Basic understanding of back-end/framework management and application-level code and database design and development
That's 6 bullets.
From Benefits:
- Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.
- Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
- Parental Leave: 16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding parent
- 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting
- We Value Adult/Life Balance Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered
- Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued
- Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
- Volunteerism Time Off : 5 days of paid time off each year to participate in the volunteer activities of your choice
- We Value You Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth At Invicti, we believe our people are at the core of our success. Our Total Rewards approach is designed to attract, support, and grow exceptional talent by offering a balanced mix of competitive compensation, meaningful benefits, and opportunities for recognition and development. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs. (duplicate?) Actually there is duplication: "We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs." appears twice. We should deduplicate. Also the paragraph about Total Rewards is somewhat generic but maybe keep as part of Benefits? It's not a specific benefit but could be considered part of Benefits description. However it's quite generic and maybe filler. But it's under Benefits heading in original. We'll keep it but deduplicate.
We should also remove the line "We Value You Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth At Invicti, we believe our people are at the core of our success. Our Total Rewards approach is designed to attract, support, and grow exceptional talent by offering a balanced mix of competitive compensation, meaningful benefits, and opportunities for recognition and development. We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs." That's a bit fluffy but it's part of Benefits section. We'll keep it but ensure no duplication.
Let's craft Benefits bullets:
- Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.
- Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more
- Parental Leave: 16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding parent
- 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting
- Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule.
- Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued.
- Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate.
- Volunteerism Time Off: 5 days of paid time off