Senior Marketing Specialist, CP & ESG Corporate Tax

Demand and Conversion Marketing Pro Summary

You will drive multi-channel acquisition, customer expansion and key partner marketing plans for our corporate tax products and services. You will secure and engage ICP-aligned target companies and buyers, collaborating with Sales, Marketing and Partner teams to bridge the lead-to-closed/won process.

• Develop and execute innovative marketing programs and events that drive demand and partner commitment
• Spearhead outbound activities that expand market share
• Architect an effective, end-to-end content strategy
• Serve as a best-practice advisor and change agent
• Establish, measure and interpret KPIs

Market and Customer Understanding

• Using available first- and third-party data, deepen understanding of competitive marketing motions, alongside scaling effective marketing tactics, innovations and creative
• Translate insights into action

Customer Acquisition

• Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy
• Owning development of demand and partner co-marketing plans
• Execute and oversee execution of associated deliverables including thematic expansion across channels and formats, pipeline phasing and actuals
• Iteration of plans as appropriate

Lead Generation and Engagement

• Support launches, customer adoption of new offerings and expanding customer share-of-wallet
• Plan and execute events, webcasts, virtual panels, podcasts delivered via Marketing, internal cross-function teams/experts and/or customers/partners
• Validate efficacy of leads-to-closed/won processes and measurement; improve as needed

Content and Assets

• Create, localize and/or customize based on audience, segment, purpose and inclusive of discoverability enablement
• Will include content for third-party/event speaking engagements, video, social and more

Success Metrics

• ICP MQL % — Share of MQLs sourced within ICP
• ICP MQL → QSO conversion — Velocity, quality and value of marketing-sourced pipeline
• Account-based engagement - % of target companies engaged; total volume of engaged records
• Account-based pipeline - % of pipeline (volume/value) from target accounts

Key Success Factors

• Motivated by team success; elevate cross-functional outcomes
• Experienced in leading virtual teams
• Outstanding communicator with storytelling skills
• Comfortable giving and receiving feedback; grow through wins and lessons
• Exhibit ownership and use data to optimize plans
• Turn insights into action—quickly and measurably
• Entrepreneurial, resourceful, and creative; motivated by challenges
• Strong attention to detail; design-aware and copy-precise
• Passionate collaborator with proven ability to execute cross-functionally

Qualifications

• 7+ years SaaS demand marketing experience supporting complex enterprise sales
• Track record of success with ABM, partner marketing and events
• 3+ years hands-on development of marketing content (including web, social, speaking engagements, guides, webcasts)
• Great presentation skills; confident delivering to executives, customers, and partners
• Working knowledge of the tech stack including or similar to: Salesforce (reporting, marketing acquisition and customer expansion insights), ZoomInfo (ICP enrichment, intent signals, analysis), Sitecore (content updates, personalization, conversion optimization), Canva (rapid creation of collateral and campaign assets)

Preferred

• Knowledge of SEO and discoverability best practices

Travel

• Up to 20% domestic travel, primarily by air, for customer meetings, industry events, and GTM activations

Hybrid Model

• Requirement to be located within 50 miles of a Wolters Kluwer office (preferably ET or CT)
• Able to go into the office a minimum of 8 days a month

Compensation

• $71,300.00 - $124,500.00 USD

Bonus Eligibility

• This role is eligible for Bonus

Additional Information

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave