Senior Marketing Specialist, Audience Strategy

About the Role

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 5th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media, and content. We are seeking a Sr. Specialist to be a key partner on our Pro Marketing team, supporting the company’s Pro business efforts to ensure key Pro objectives, marketing strategy, and revenue goals are met. This role takes ownership of work streams and oversees multiple aspects of marketing, including applying research and strategy to deliver omni-channel marketing activations that meet our Pro customers’ needs. The role offers exposure to The Home Depot business, influencing store and company-wide Pro Marketing efforts while building strong working relationships within one of the world's leading retailers.

Responsibilities

• Ongoing Optimization and Tracking (10%) – Manage ongoing non-analytics business needs, including reconciliation of the marketing budget, MARCOM, and related team processes that add business value. Serve as a critical conduit to support teams and optimize enterprise marketing efforts for internal partners and external consumers.
• Planning, Implementation, and Execution (60%) – Support the planning, implementation, and execution of marketing strategies and activities in partnership with audience strategy leaders, including brand awareness campaigns, events, and partner programs to drive traffic and sales. Collaborate with cross-functional project teams to manage and execute high-value initiatives.
• Research & Tools (30%) – Research, understand, and build tools that translate insights and analytics into actionable results. Oversee the delivery of marketing reporting from the analytics team and prepare communications demonstrating marketing campaign progress and success. Ensure ongoing communication to educate business owners on key insights, factbooks, campaign performance, and the effectiveness of enterprise efforts.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Bachelor’s degree or equivalent in a field related to the job.
• Minimum of 3 years of work experience in marketing.
• Ability to manage large, detailed projects under tight timelines and respond effectively under pressure.

Preferred Qualifications

• Previous experience planning and executing marketing strategy using data-driven decision-making.
• Analytical expertise with experience making recommendations based on data.
• Self-directed, detail-oriented, and highly organized to manage information from multiple stakeholders.
• Demonstrated interest in marketing trends, consumer behavior, or data analytics.
• Proficient in Microsoft Office, especially PowerPoint and Excel.
• Comfortable using AI tools such as CoPilot and Gemini.
• Prior marketing or agency account management experience.

Skills

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict

Schedule & Travel

• Typically requires overnight travel less than 10% of the time.
• Most of the time is spent sitting in a comfortable position with frequent opportunities to move about.
• On rare occasions, there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.